Entertainment OneDVD Marketing Manager - Home Entertainment
Feb. 2010 - May. 2013Toronto, Canada AreaReporting to the Director of Marketing, managed the marketing plans for PBS (Downton Abbey), CBC (Heartland, Republic of Doyle) and eOne Films productions (Rookie Blue, Saving Hope) for key titles within the label repertoire. • Wrote copy and coordinated with graphic designers in the creation of ads, promotional activities and social media for PBS (Downton Abbey), CBC and eOne Films productions (Saving Hope) • Populated monthly sell sheets for 20-30 key titles, created sales materials and retail presentations and co-ordinated contests and promotions for all key upcoming titles • Evaluated media, creative plans and executions as submitted by agencies and partners including TV, out of home, and digital campaigns • Developed with external designers advertisement campaigns for Heartland using window clings and subway posters targeted to the youth market • Collaborated with the home entertainment team to create calendars (2011/2012) as promotional tools for eOne films featuring Downton Abbey and Hot in Cleveland • Collaborated with the Royal Canadian Legion in the creation of a $5 donation sticker for the sale of Storming Juno to be donated to the Dominion Command Poppy Trust Fund (assists veterans and their dependants) resulting in a donation of $25,479 • Sourced and implemented print and online annual continuity advertisement programs for the label repertoire with the Pacific Cinematheque (Criterion), Totally British Magazine (Acorn, PBS) and Visionary Newsletter with Vision TV (British product)