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Work Background
Hamilton-Maring AuctionMarketing Manager
Nov. 2024Minnesota, United StatesAs Marketing Manager at Hamilton-Maring Auction Group, I oversee all aspects of our comprehensive marketing strategy, integrating both digital platforms and traditional channels to maximize auction success. My responsibilities include: Comprehensive Marketing Management:
• Develop and execute integrated marketing strategies across digital and traditional channels including email, direct mail, social media, print, and text marketing
• Oversee website design, updates, and content management while ensuring optimal user experience
• Create and implement SEO/SEM strategies to improve search rankings and online visibility
• Manage keyword research, ad copy creation, and campaign performance analysis
• Develop targeted auction promotion campaigns for specific auctions and high-value items Team & Budget Leadership:
• Lead and mentor the marketing team, assigning tasks and conducting performance evaluations
• Develop and manage the overall marketing budget with strategic resource allocation
• Regularly report marketing performance metrics to ownership, aligning marketing initiatives with company goals Analytics & Performance Optimization:
• Monitor performance metrics across all marketing channels
• Prepare comprehensive reports on KPIs and campaign effectiveness
• Implement data-driven adjustments to optimize marketing strategies and ROI Brand & Creative Direction:
• Maintain consistent messaging and brand guidelines across all materials
• Oversee content creation for various marketing channels
• Ensure all communications reflect our brand identity and auction specialization My holistic approach combines cutting-edge digital tactics with proven traditional marketing methods to create maximum visibility for our auctions and drive consistently strong results for our clients.
Iron Tee GolfMarketing Manager
Mar. 2024 - Oct. 2024Bettendorf, IAAs Marketing Director for Iron Tee Golf, TBK Bank Sports Complex, and TBK Bank Entertainment Center, I was responsible for developing and implementing strategic marketing initiatives across these interconnected recreational facilities. I played a pivotal role during Iron Tee Golf's Grand Opening, where my marketing strategies directly contributed to the event's phenomenal success. • Orchestrating the entire marketing campaign for Iron Tee Golf's Grand Opening, which generated millions of dollars in revenue while operating on a remarkably modest marketing budget
• Delivering an exceptional ROI by implementing highly targeted campaigns that maximized impact while minimizing expenditure
• Creating and managing cohesive brand identities across multiple properties while maintaining consistent messaging
• Designing and implementing digital marketing strategies including SEO/SEM to improve online visibility
• Overseeing website management and content creation
• Coordinating promotional events and partnerships to increase community awareness and participation
• Monitoring analytics and KPIs to measure campaign effectiveness and optimize marketing spend
• Leading cross-functional marketing teams to ensure alignment with business objectives
• Developing marketing strategies for various revenue streams including membership programs, events, and promotions
• Building relationships with community organizations and nonprofit partners to enhance brand reputation
• Implementing content calendars and managing posting schedules across all digital platforms
• Ensuring all marketing materials adhered to brand guidelines and maintained professional standards My innovative approach to marketing helped increase facility visibility, drive customer engagement, and establish these recreational destinations as premier venues in the Bettendorf area, all while achieving remarkable financial results with efficient resource allocation.
RE/MAX ConceptsReal Estate Growth Consultant
Jun. 2022 - Apr. 2024Bettendorf, Iowa, United StatesLooking for a Realtor with experience and with proven results? Jamie knows how to ensure her clients get the best in both Residential and Commercial services. Are you a Realtor that has hit a plateau? Contact Jamie to schedule for one on one! Follow for tips, tricks and advice for buyers, sellers and fellow Real Estate professionals!
Harley-Davidson Motor CompanyMarketing Director and Event Manager
Sep. 2020 - Aug. 2021Davenport, Iowa, United StatesAs Marketing Director and Event Manager at Harley-Davidson, I collaborated directly with leadership in strategic think tanks to develop forward-thinking marketing initiatives across multiple locations. I managed all aspects of our social media presence, creating engaging daily content that authentically captured the Harley spirit while significantly growing our follower base and engagement metrics across platforms. I designed custom graphics and visual content that reinforced brand identity while standing out in crowded social feeds. My YouTube strategy increased subscriber count and video engagement through compelling storytelling that resonated with both existing riders and potential customers. I took full ownership of our local event lifecycle—conceptualizing, planning, hosting, and marketing events that embodied the Harley-Davidson experience. My membership growth initiatives delivered measurable results, implementing targeted campaigns that converted casual followers into loyal community members. I specialized in creating bold, conversation-starting content that authentically aligned with Harley-Davidson's iconic brand identity. My approach to community engagement extended beyond traditional marketing, as I developed creative partnerships with local groups to produce compelling videos and music content that generated organic excitement. By balancing strategic vision with hands-on execution, I fostered genuine connections between the Harley-Davidson brand and our community, turning customers into passionate brand advocates while driving measurable growth in both digital engagement and in-store traffic.
ApexNexgenOwner & Marketing Manager
Mar. 2020As Owner and Marketing Consultant at ApexNexgen (formerly Rock Solid Marketing), I provide comprehensive digital marketing solutions for businesses worldwide. My core responsibilities include: • Developing and executing customized marketing strategies to enhance brand visibility and drive business growth
• Managing end-to-end website development using WordPress, Wix, and custom solutions, including SEO optimization and content creation
• Implementing data-driven SEO/SEM campaigns to improve search rankings and maximize ROI
• Creating engaging content across multiple social media platforms tailored to target audiences
• Leading and mentoring marketing teams to execute cohesive brand strategies
• Designing professional visual content including graphics, videos, and digital advertisements
• Analyzing marketing metrics and KPIs to continuously refine strategies and improve performance
• Building and maintaining client relationships through strategic communication and exceptional service delivery
• Providing consultation on brand development, positioning, and market expansion opportunities I specialize in helping businesses of all sizes establish strong digital footprints and develop marketing ecosystems that generate measurable results across multiple channels.
RE/MAX ConceptsRealtor - Team Lead to Company Growth Consultant
Jan. 2016 - Apr. 2024Bettendorf, IAAs Real Estate Growth Consultant and Team Lead at RE/MAX Concepts, I served in a multifaceted role combining direct real estate services with strategic company development. My responsibilities encompassed both client-facing work and internal growth initiatives. In my growth consultant capacity, I implemented non-aggressive recruitment strategies to attract quality agents to our brokerage. I served as the primary point of contact for local realtors interested in our company, hosting office tours, negotiating realtor agreements, and creating comprehensive onboarding systems to ensure new agents hit the ground running. I provided ongoing mentorship to both new and experienced agents, offering guidance on marketing strategies, lead generation techniques, FSBO prospecting approaches, and client relationship management. By focusing on agent development and education, I helped elevate the performance of our entire team. As a practicing Realtor, I maintained an active client base while demonstrating best practices to our team. I developed systems for prospecting, cultivating leads, and effectively marketing properties for sellers. My approach combined traditional real estate expertise with innovative marketing techniques to create exceptional results for clients. By balancing direct client service with strategic company development, I contributed to both immediate business growth and long-term organizational success, establishing RE/MAX Concepts as a premier choice for both clients and real estate professionals in our market. Currently have license held with REMAX Concepts in referral standing
Exit Realty FiresideLicensed Realtor
Jan. 2014 - Nov. 2016Davenport, Iowa AreaAs a Licensed Realtor at Exit Realty Fireside, I managed all aspects of residential and commercial real estate transactions while building a successful client base from the ground up. My daily responsibilities encompassed: • Developing and implementing strategic prospecting plans including cold calling, door knocking, and FSBO/FSBR outreach
• Creating and nurturing client relationships through consistent communication and exceptional service
• Conducting comparative market analyses to determine optimal pricing strategies for seller clients
• Marketing properties across multiple channels including MLS, social media, print materials, and open houses
• Negotiating contracts to secure favorable terms for my clients throughout the transaction process
• Guiding buyers through property searches, showings, and financing processes
• Managing transaction timelines and coordinating between all parties including lenders, inspectors, and attorneys
• Developing targeted marketing campaigns to establish my personal brand in the Scott County market
• Building and maintaining a referral network through consistent relationship management
• Staying current on market trends, inventory, and regulations affecting the Quad Cities real estate landscape
• Creating educational content for potential clients to establish authority in the local market
• Participating in community events to increase visibility and develop business connections I specialized in serving the Davenport, Bettendorf, LeClaire, and Eldridge communities, providing dedicated service that resulted in successful transactions and strong referral business.
Ruhl&Ruhl REALTORSOffice Administrator
Aug. 2011 - Dec. 2013Moline, ILAs Office Assistant/MLS Secretary at Ruhl & Ruhl REALTORS, I provided essential administrative support that kept operations running smoothly for our real estate professionals. My responsibilities included: • Managing the MLS listing process from submission to publication, ensuring all property data was accurately entered and maintained
• Reviewing transaction documentation for completeness and compliance with legal requirements and office procedures
• Coordinating realtor tour schedules and open house promotions to maximize property visibility
• Preparing and submitting newspaper advertisements and marketing materials for properties
• Serving as the first point of contact for office visitors and incoming communications
• Supporting agents with administrative needs including document preparation, copying, and filing
• Maintaining office supplies inventory and ordering replacements as needed
• Assisting with coordination of closings and transaction paperwork
• Organizing and maintaining the physical and digital filing systems for property and transaction records
• Providing exceptional customer service to clients, agents, and vendors
• Ensuring office appearance and maintenance standards were consistently met
• Managing multiple priorities in a fast-paced environment while maintaining attention to detail My role was vital in maintaining operational efficiency and providing the administrative foundation that allowed our agents to focus on serving their clients effectively.
Impact Sign CompanyOffice/Marketing Manager
Jan. 2009 - Aug. 2011Moline, Illinois, United StatesAs Office/Marketing Manager at Impact Sign Company, I spearheaded a complete operational transformation while establishing our digital marketing presence. My key accomplishments included: • Designed and implemented a comprehensive paperless office system, converting over 20 years of disorganized paper files into an efficient digital workflow
• Established organized procedures for document management, streamlining operations and significantly improving productivity
• Managed all accounts receivable and accounts payable functions, ensuring accurate financial record-keeping and timely processing
• Developed and maintained client relationships through effective appointment setting and strategic cold calling initiatives
• Created and launched the company's first social media presence across multiple platforms, increasing brand visibility
• Led the company website redesign project, improving user experience and digital lead generation
• Provided graphic design support for both internal projects and client materials as needed
• Implemented new administrative systems that improved workflow efficiency and customer response times
• Balanced multiple professional responsibilities while simultaneously advancing my academic education By combining organizational expertise with marketing initiative, I transformed outdated systems into efficient processes while establishing the digital foundation necessary for future growth and enhanced client engagement.
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