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Work Background
Lowe's Pro SupplyCustomer Service Specialist
Sep. 2024
The YGS GroupAccount Executive at The YGS Group
Sep. 2022 - Dec. 2024York, PA
MID-ATLANTIC MEDIAAdvertising Sales Consultant
Mar. 2020Owings Mills, Maryland
BioConference Live, a LabRoots productSales Manager
Mar. 2017 - Mar. 2020With over 1.9 Million Members and growing, LabRoots is the leading Scientific Social Networking Website and Producer of Educational Virtual Events and Webinars. LabRoots' mission is to provide relevant educational information and create connections among members to enable collaborations and virtual learning. Its regarded as a primary source for current scientific news,webinars, virtual conferences and more. Visit www.LabRoots.com
YP Marketing SolutionsDigital Media Strategist
Jul. 2015 - Mar. 2020Harrisburg, paProspect and analyze prospective customers’ marketing needs to develop unique, customized marketing strategies and campaigns. Manage existing accounts to provide excellent customer service and identify new opportunities to expand current campaigns for higher revenue and better ROI. Maximize and amplify online visibility for local businesses to drive more leads and customers to their doors.
Mid-Atlantic Thoroughbred MagazineAdvertsing/Marketing Director | Sponsorships | CRM | Integrated Approach for Client Branding
Sep. 2005 - Jun. 2011Directed the advertising sales, marketing and public relations of this regional Thoroughbred breeding and racing publication, owned and published by Maryland Horse Breeders Association. Expanded client base by 80% by consistently delivering goal surpassing market results and ensuring complete client satisfaction. Prospected and attained national advertising increasing revenue by $90K within 18 months. Attained sponsorships for Maryland Horse Breeders for the Maryland Million race day as well as their annual Yearling Show. Developed marketing programs for a variety of b-to-b clients, Used an integrated approach to create balanced programs for clients to build their respective brands and businesses.
Sylvan Learning CenterDirector | Marketing | Customer Relationships | Staff Training | Community Awareness | P&L
Sep. 2003 - Sep. 2005Managed the day-to-day operations of a Sylvan Learning Center. Responsible for P&L controls, staffing and curriculum delivery. Selected, trained, managed and motivated staff as required to perform center duties. Planned and participated in marketing activities and monthly events for the purpose of community awareness. Established and maintained face-to-face relationships with outside public and private school teachers, educational specialists and other school administrators. Monitored and tracked center revenues, expenses, and collection of fees as well as tracked center performance.
Equine Marketing NetworkMarketing Communications Director | Strategic Alliances | Ad Sales Guidance | Sales Management
Jan. 1997 - Dec. 2014Created and launched Stableviews, a regional, all-breed and all-discipline magazine for and about horse enthusiasts in Pennsylvania, Maryland & Delaware. Provided unique editorial focus enabling readers to access horse-related ideas, solutions, and area resources. Managed all editorial, circulation, marketing, advertising, administrative and promotional efforts. Awarded Honorable Mention in General Excellence in May of 1999 and 2000 in the annual awards competition of American Horse Publications. Developed & published a marketing newsletter for advertisers, and initiated list rental profit center in context of one and five-year business plan. Consulted on and undertook visual brand identity development for regional and national horse industry clients. Analyzed and developed sales, marketing and advertising programs. Implemented sales program, training in-house staff to identify, cold-contact and close prospects. Identified and developed strategic media and industry relationships and alliances.
Wyndrose FarmOwner | Trainer | Marketing | Consumer Relationships | Branding
Jan. 1993Big Mount, PABecause awesome partnerships don't just happen...............
Boarding/Training/Instruction
Equine Assisted Therapy Programs
American Horse PublicationsCurrent Member
Jan. 1985 - Jan. 2010
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