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Work Background
Midea Group (Fortune Global 500 Company)Regional Business Director
Apr. 2019 - Dec. 2023CIS and Eastern EuropeIn my current role as the Regional Business Manager, Major Duties / Responsibilities:
Ensuring implementation KPI achievements and quarterly goals by leading regional sales teams, including tactical activities, such as pricing, promotions, and channel development; Defining mid-/long-term strategies for launching brands, categories, and products in target markets; Prospecting, negotiating and appointing new customers, channels partners and retailers across CIS and East Europe region; Devising sales/marketing plans and conducting PSI analysis to streamline sales operations; Managing a profit center by combining necessary; functions, such as commercial, finance, sales, and marketing, after sales service, and logistics; Supervising process of product road-mapping focusing on selection, development, and launch of ideal portfolio of products in target markets; Optimizing net revenue and margin growth while focusing on new market development; Preparing annual regional on pricing, marketing activities, and sales forecasts. Key Accomplishments, I attained during this role:
• Launched Toshiba brand in CIS and East Europe in 16+ countries in 2019-2020.
• Introduced Midea brand in CIS and East Europe region in 10+ countries in 2020.
• Expanded company's market share by 3-5% in major markets despite COVID-19 pandemic in 2020.
• Successfully relaunched Toshiba Air Purifiers and Microwaves in the East Europe market in 2020, with 300% sales growth.
Midea Group (Fortune Global 500 Company)Business Development Manager
Feb. 2015 - Mar. 2019Dubai, United Arab EmiratesMidea Group is a privately held Chinese electrical appliance manufacturer, headquartered in Shunde, Guangdong province, China. As of 2013, the firm employs approximately 135,000 people in China and overseas. Midea is now among top 3 household appliance manufacturers in the world. In 2019, company has been Ranked #307 Global Fortune 500 Companies. In my last role as the Business Development Manager, Major Duties / Responsibilities:
Overseeing entire business planning and operational execution by outlining annual strategies as per headquarter policies; Streamlining and upholding brand positioning and equity in the market; Defining annual sales targets in accordance with each product category; Prospecting potential market expansion areas by initiating targeted efforts towards profound market sensing approaches; Conducting routine managerial meetings with agents to maximize business performance; Supervising regional office's entire human resourcing and operational activities. Key Accomplishments, I attained during this role:
• Maximised profits/revenue streams by effectuating fiscal management strategies to enhance business performance.
• Ensured timely implementation of product strategies across Midea's factories through the cultivation of long-term productive relationships.
• Fostered in-depth strategic relationships with sales and distribution agents for effective management of PSI, while ensuring a healthy and timely PSI.
LG ElectronicsProduct Manager-Home Appliances
Jul. 2011 - Jan. 2015IranAs the Product Manager of Home Appliances, Major Duties / Responsibilities:
Developing and implementing mid-term and short-term product strategies, including product road-mapping; Consulting with product supplier, LG, Korea, to defined prices, specifications, and launch time; Facilitating product technical training to salesperson to ensure understanding of different USPs; Regulating home appliances products portfolio's profitability and drafting detailed monthly/yearly reports for CEO; Forecasting sales projections for market demand and seasonality through active monitoring of sales efficiency to meet sales targets within time constraints; Planning weekly sales targets for all product ranges and regional sales teams, while assessing regional sales performance system; Overseeing competitive product pricing to expand market footprint while managing the expected profitability of stakeholders; Supervising PLC management and performing competitive analysis by employing market intelligence reports. Key Accomplishments, I attained during this role:
• Integrated all ATL and BTL activities, aligned with product strategies and competitive advantages, in coordination with Coordinated with marketing planning team.
• Boosted significant regional sales by designing sales promotions, sell-thru and sell-out promotions.
• Confirmed adequate supply in accordance with company's demand planning process to ensure application of the sales forecast schemes.
LG, Iran (Goldiran)Senior Marketing Research Analyst
Dec. 2009 - Jun. 2011Iran* Organize customer Surveys both quantitative and qualitative
* Obtain market analysis reports mostly for departments like sales & marketing planning
* Customer behavior analysis using STP reports and customer data
* Make market Intelligence reports using competitive analysis techniques
* Monitor major market trends like market size, seasonality, market share, etc. * Provide in-depth information to facilitate price positioning, product positioning, PLC management, etc.
Futech GroupMarket Analyst
Dec. 2008 - Nov. 2009IranMarket analysis in different fields especially ICT
MERDCIAnalyst and Feasibility Studies Specialist
Apr. 2006 - Nov. 2008Iran* Market sensing reports in different fields especially ICT
* Generate Feasibility study reports for a variety of company`s projects
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