Vinoti Living GroupDigital Marketing & Promotion
Feb. 2021 - Mar. 2026East Jakarta, Jakarta, Indonesia• Created graphics for signage, social media, ads, and digital promotions using Adobe Photoshop and Adobe Illustrator. • Coordinated email marketing campaigns, including newsletter design, distribution list management, and performance analysis. • Conducted keyword research and SEO optimisation to improve online content visibility and search engine rankings. • Analysed website traffic using Google Analytics, making data-driven decisions to optimise online marketing efforts. • Used Facebook, Instagram and YouTube to promote products and events. • Wrote copy for advertisements, email communications and media used in advertising. • Created digital campaigns on social media using Google ads, Facebook ads and other tools. • Participated in brainstorming meetings to develop new slogans, advertisements and marketing outlets for rebranding efforts. • Worked with marketing managers to develop digital campaign strategies, researching target audiences on Instagram, Facebook, and Google. • Conducted A and B testing on ad elements to identify high-performing variations for increased campaign effectiveness. • Monitored and reported on campaign performance, providing insights for future marketing strategies. • Collaborated with influencers and brand ambassadors to extend reach and authenticity of promotional messages. • Implemented SEO strategies to increase online visibility and drive website traffic. • Coordinated with vendors and internal teams to organise promotional events, resulting in increased customer engagement. • Utilised advanced editing software, including Adobe Premiere Pro and Adobe After Effect, to craft high-quality video content. • Edited video by adding graphics, titles, audio and special effects. • Produced photographs for commercial and advertising purposes. • Produced video content, including scripting, filming, and editing, to diversify content offerings and engage a broader audience.