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Work Background
Canela MediaCustomer Success Manager
May. 2023 - Jan. 2024Own key accounts and campaigns from start to finish, overseeing all aspects of campaign execution, utilizing the strategic ‘pod’ of assigned teammates/resources to ensure campaigns are scheduled properly, creative assets are collected on a timely basis, and campaigns are set up accurately and launched on time. Key tasks included onboarding new CSMs, becoming a knowledgeable point resource on CS procedures, training, supporting the review and approval of campaign setups, and assisting in resolving client discrepancies as needed. • Provide first-class services to key accounts and partnerships.
• Establish clear communication channels internally and externally, ensuring alignment on strategies and campaign objectives.
• Develop and cultivate positive business relationships with clients and sales, creative design, sales research, and technical teams.
• Serve as client-facing expert and representative for the campaign management team; provide campaign updates, insights, and reporting.
• Review reporting to provide highlights and potential issues; monitor and creatively optimize campaigns' underperformance, over-pacing, or any other campaign-related metrics.
• Accountable for campaign management across multiple accounts, from implementation into Order Management System through entire life-cycle of the campaign.
• Analyze client accounts to identify areas where additional services, features, or campaigns could add value or meet unmet needs. For instance, proposing premium advertising placements, offering advanced analytics packages, or suggesting additional creative services.
Seikou AmericasFreelance Consultant
Jul. 2022United States• Provided team support and resolved partner issues, ensuring timely completion of action items and mitigating risks.
• Cultivated strong client relationships by understanding business objectives and providing strategic guidance.
• Developed and executed social media campaigns, resulting in a 10% increase in engagement rates within 3 months.
• Devised and implemented affiliate marketing strategies, leading to a 10% boost in sales.
Univision Communications Inc.Senior Project Manager, Partner Solutions Team
Jan. 2013 - Feb. 2023MiamiResponsible for the flawless execution of 360 marketing campaigns. Responsibilities include: • Drive high-profile 360 campaigns through positioning, strategy and creative development
• Drive creative across key campaign elements and communicate all creative feedback with both third-party agencies and internal creative service
• Proactively manage and track multi-million-dollar marketing budgets to ensure most effective spend of dollars across shows/programs
• Develop detailed production books and other marketing materials for internal & external distribution
• Current activation verticals: Retail, Telcom, Technology & Direct Response among others Key Achievements:
• 15 + years hands-on experience developing marketing campaigns
• Six-time The Telly Awards winner
• UCI Sales Award BIC marketing campaign 2016 • Digital Lead Team World Cup 2014
• Client Services Lead accountable for all Local Radio & TV owned stations averaging +10 MM in revenue quarterly
UnivisionSenior Project Manager, Partner Solutions Team
Jan. 2013 - Feb. 2023Responsible for the flawless execution of 360 marketing campaigns. Responsibilities include: • Drive high-profile 360 campaigns through positioning, strategy and creative development
• Drive creative across key campaign elements and communicate all creative feedback with both third-party agencies and internal creative service
• Proactively manage and track multi-million-dollar marketing budgets to ensure most effective spend of dollars across shows/programs
• Develop detailed production books and other marketing materials for internal & external distribution
• Current activation verticals: Retail, Telcom, Technology & Direct Response among others Key Achievements:
• 15 + years hands-on experience developing marketing campaigns
• Six-time The Telly Awards winner
• UCI Sales Award BIC marketing campaign 2016 • Digital Lead Team World Cup 2014
• Client Services Lead accountable for all Local Radio & TV owned stations averaging +10 MM in revenue quarterly
Univision Communications Inc.Account Manager, Innovation Marketing Team
Sep. 2012 - Dec. 2012Miami/Fort Lauderdale Area* Educated Account Executives on digital executions * Responsible for campaign execution of digital and mobile campaigns collaborating with internal and external partners, including creative, technology, sales, research, legal and programming as well as 3rd party vendors * Trained and developed talent across regional offices
UnivisionAccount Manager, Innovation Marketing Team
Sep. 2012 - Dec. 2012* Educated Account Executives on digital executions * Responsible for campaign execution of digital and mobile campaigns collaborating with internal and external partners, including creative, technology, sales, research, legal and programming as well as 3rd party vendors * Trained and developed talent across regional offices
Univision Interactive MediaSenior Manager, Account Management
Jan. 2010 - May. 2012Miami/Fort Lauderdale AreaResponsible for managing the Post Sales account team in the implementation and execution of all deliverables related to local interactive advertising campaigns. Other responsibilities included: * Recruited, coached, trained, and developed qualified talent including offshore team across functional, regional, and business unit boundaries as necessary to achieve objectives * Developed understanding of the existing system enhancements and use cases in order to effectively troubleshoot and debug issues * Impacted the business through effective delegation and accountability to get the job done * Provided account leadership including coordination of internal analytical, strategy and technical resources to deliver on client's needs and expectations * Managed the prioritization, scope of work, objectives, and quality of deliverables of large, complex releases and/or multiple small releases, including cross platform implications, new technical solutions, service strategies, and continuous business process improvements from start to finish * Oversaw team deliverables against a set scope of work that includes campaign management, creative development, results reporting, and database management * Served as a technical advisor to senior and functional management around alternative technologies, methodologies, and industry practices * Tracked progress/dependencies, communicate objectives/status, identify & escalate roadblocks, continuously assess risk factors, and recommend appropriate mitigation actions/strategies
UnivisionSenior Manager, Account Management
Jan. 2010 - May. 2012Responsible for managing the Post Sales account team in the implementation and execution of all deliverables related to local interactive advertising campaigns. Other responsibilities included: * Recruited, coached, trained, and developed qualified talent including offshore team across functional, regional, and business unit boundaries as necessary to achieve objectives * Developed understanding of the existing system enhancements and use cases in order to effectively troubleshoot and debug issues * Impacted the business through effective delegation and accountability to get the job done * Provided account leadership including coordination of internal analytical, strategy and technical resources to deliver on client's needs and expectations * Managed the prioritization, scope of work, objectives, and quality of deliverables of large, complex releases and/or multiple small releases, including cross platform implications, new technical solutions, service strategies, and continuous business process improvements from start to finish * Oversaw team deliverables against a set scope of work that includes campaign management, creative development, results reporting, and database management * Served as a technical advisor to senior and functional management around alternative technologies, methodologies, and industry practices * Tracked progress/dependencies, communicate objectives/status, identify & escalate roadblocks, continuously assess risk factors, and recommend appropriate mitigation actions/strategies
Univision Interactive MediaSenior Account Manager
Aug. 2009 - Dec. 2010Miami/Fort Lauderdale Area
UnivisionSenior Account Manager
Aug. 2009 - Dec. 2010
Univision Interactive MediaAccount Manager
Aug. 2007 - Aug. 2009
UnivisionAccount Manager
Aug. 2007 - Aug. 2009
Univision OnlineAccount Manager
Aug. 2007 - Aug. 2009
Univision Online / Station IntegrationAccount Manager
Aug. 2002 - Jul. 2007
Fiera.comE-commerce Merchandising Manager
Aug. 1999 - Jul. 2002Miami/Fort Lauderdale Area* Responsible for all purchases of Books, Music and Video product lines for assigned countries
* Designed and prepared a weekly e-newsletter distributed weekly to 200K opt-in users
* Handled all vendor relations by working closely with in-country PMs to coordinate and update company’s catalog
* Supported local merchandising promotions and product placement efforts in order to increase sales and register user count
* Worked closely with the Merchandising and Marketing departments to provide consumer’s insights in order to layout fiera's product strategies by country and product lines
Seikou Americas
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