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Work Background
SalesforceWriter, the Salesforce 360 Blog
Feb. 2024 - Oct. 2024I write about AI for The 360 Blog. As a staff writer at the forefront of the brand editorial team’s business and editorial strategy, I create high-profile and high-impact pieces for The 360 Blog that are aligned with Salesforce's AI-centric priorities.
SalesforceEditorial Lead
May. 2023 - Feb. 2024As an editorial lead on The 360 Blog, I supported the education, nonprofit, service, commerce, and small business industry teams. I edited and published all net new content for these teams, ensuring alignment with Salesforce brand editorial voice, strategy, and standards. I also supported and strategized republication efforts to improve SEO and maximize content reach.
SalesforceEditor In Chief, Content and Communications
Feb. 2022 - May. 2023As editor in chief, I oversaw the success and day-to-day operations of the Salesforce.org blog, including: defining and executing editorial strategy, writing and editing blog posts, planning blog content, and tracking performance of content over time. The Salesforce.org blog served Salesforce’s education and nonprofit customers as a go-to resource for industry leaders by serving as a source of inspiration for organizations looking to leverage technology to maximize impact, spotlighting customer success stories, and highlighting industry news and trends.
SalesforceWriter/Editor
Mar. 2020 - Feb. 2022
SalesforceEvent Support Specialist
Aug. 2019 - Mar. 2020
SlideBeltsContent & Communications Manager
May. 2018 - Jul. 2019Sacramento, California AreaWrote all brand copy and strategized content for website, emails, social media, marketing materials, advertising, press releases, special projects, interviews, printed materials, and internal communications.
Oversaw Social Media Specialist, working collaboratively to develop content, copy, and strategies for marketing initiatives and increased brand visibility. Wrote all inward and outward-facing copy. Managed all communications for 1K+ current and prospective brand investors, including implementation of new communications strategies to engage present stockholders and increase number of new investors. Championed all company-wide philanthropic endeavors, including monetary contributions, product donations, and volunteer efforts. Key Contributions:
Wrote content for investment offering page; implemented investor relations and communications program, writing monthly updates, developing perks program, and managing investor relations email inbox.
Spearheaded efforts for improved email list clean-up and segmentation with goal of creating and delivering better, more personalized email content. Changes resulted in increased sales, higher open/click rates, and lower ‘unsubscribe’ numbers. Established internal communications standards for relaying company announcements, updates, etc.
SlideBeltsMarketing Communications Manager
Dec. 2015 - May. 2018El Dorado Hills, CALed, directed, and established company voice; instituted foundational standards and expectations for all outward-facing brand communications.
Oversaw Social Media Specialist. Wrote copy for all outward-facing brand communications, including email, website, press releases, social media, special projects, articles, and printed materials. Spearheaded and oversaw entire process, from idea to sale, and wrote all copy and promotional materials for two special collaborative projects: custom limited co-branded product release of shoe/Horween belt set ($350 retail price) in partnership with Benjamin’s Shoes, and premium canvas messenger bag ($150 retail price) in collaboration with Rogue Industries.
Key Contributions:
Responsible for creation and execution of first annual 12 Days of Giveaways at Christmas involving partnerships with 12 different brands, totaling $10K of dollars of goods and services and resulting in thousands of new social media followers and emails for email marketing list.
Applied for and earned company honors for prestigious lists, like Inc. 5000’s Fastest Growing Companies (2016, 2017, 2018), Fortune Magazine’s list of Best Small Workplaces (2017) and Best Retail Workplaces (2017), Outside Magazine’s Best Places to work (2016, 2017), as well as a number of recognitions from local publications.
Directed communications efforts for one of the most successful (at the time) Regulation Crowdfunding campaigns in history as only ninth company to ever reach $1.07M maximum investment amount.
Saint John's Program for Real ChangeSocial Media & Communications
Nov. 2014 - Aug. 2015Laid groundwork for both new and improved communications efforts, establishing social media as a viable tool.
Created and managed recurring donor program to build and cultivate strong donor base. Orchestrated organizational marketing and communications strategy. Oversaw all communications, from social media to press releases for Saint John’s and umbrella organizations (Plates Café and Catering, Plates2Go, and First Steps Childcare). Wrote quarterly donor newsletter, emails, marketing materials, and promotional materials for fundraising events. Controlled all social media channels and website content. Created and wrote for organization’s first blog.
Key Contributions:
Promoted to Acting Grant Writer for six months before permanent Grant Writer was hired, bringing in about $35K in grants over that period.
Increased social media following on Twitter (+200) and Facebook (+1K); started and ran brand’s first Instagram account.
Worked cross-functionally with other leaders on promotion, communications, and marketing, bringing in $43K in single-day donations and leading organization to top-20 finish for Sacramento’s annual Big Day of Giving.
NikeCoordinator-Talent Acquisition
Mar. 2013 - Nov. 2014Beaverton, ORAssisted Nike recruiters in coordination of candidate visits to WHQ, scheduling interviews with Nike leaders, and plan candidate accommodations while in Portland. Planned and managed the recruitment of prospective candidates while at Nike World Headquarters. Provided scheduling and planning support to Nike recruiters and hiring managers. Coordinated all candidate itineraries, including interview schedules, transportation, travel arrangements, and hotel accommodations. Managed up to a dozen candidate schedules at any given time. Posted jobs to Nike Careers website and put together offer letters for new hires.
Key Contributions:
Proactively created and implemented new hire coordinator on-boarding documents, which was implemented department-wide.
Given responsibility of training new coordinator hires.
Received substantial raise after a year as a result of exceptional work.
Invisible Children Inc.Regional Coordinator
Dec. 2011 - Jul. 2012Austin, Texas• Contributed to the concept and strategy for the most successful Internet campaign in history, KONY 2012.
• Implemented the first Invisible Children satellite office in Austin, Texas including: coordinating equipment and personnel, developing and maintaining a social network platform specific to Austin and establishing standard office operations.
• Assisted Program Director with administration, presentations, meeting coordination, travel coordination, purchase orders and expense reporting.
• Served as point of contact for performance reporting, database updates and inquiries and general department information.
• Developed and managed relationships with high-level clientele.
• Worked with internal/external contacts to organize, plan and execute an international awareness event, Cover the Night, in Austin. • Increased Invisible Children's online platform through the engagement of over 1,000 people via email, Twitter, Facebook and Tumblr.
Invisible Children Inc.Regional Representative-Team Leader
May. 2011 - Dec. 2011New England•Promoted to Manager of a cross-cultural team (including one Ugandan woman, one Ethiopian man and one American man) to work with local communities and high school and college aged students in the the New England region. • Supported the Program Director and Regional Manager in administrative functions such as updating the database, answering phone and mail inquiries, arranging meetings and compiling report and presentation materials.
• Planned, organized and coordinated travel arrangements for 3 teammates and 1 manager for 10 weeks.
• Reconciled credit card and completed expense reports on a monthly basis
• Maintained an organized system of tracking, monitoring and prioritizing projects for a team of 4 to exceed goals by 20% with $75K in sales, reaching 22,000 new supporters.
• Cultivated relationships with dozens of communities in the New England region to fundraise $43,000 for a campaign that raised $1.7 million in 100 days.
Invisible Children Inc.Regional Representative
Jan. 2011 - May. 2011Texas• Coordinated and conducted a 5 month national tour, presenting 93 comprehensive educational presentations to students and community members across Texas, Arkansas and Oklahoma.
• Exceeded campaign sales and awareness goals by 50% with $98K in merchandise sales, reaching 30,000 new supporters.
• Coordinated and led awareness event with 550+ participants from across Texas, Arkansas and Oklahoma.
• Motivational/inspirational public speaking to over 18,000 people in 10 weeks.
• Interpersonal relationship cultivation and multi-cultural team building.
The Mocha ClubIntern
Jun. 2010 - Dec. 2010Nashville, Tennessee• Aided in branding and marketing new brand of socially conscious scarves, handmade by women in Ethiopia.
• Edited and maintained Mocha Club website.
• Managed 8 college student club representatives from across the country and aided in idea implementation, fundraising and club management and involvement.
Northern California Youth Running FoundationEvent Logistics Coordinator
May. 2009 - Sep. 2009Sacramento, California• Assisted the Director with planning, coordination and execution of a running event for 500+ families.
• Contacted and secured sponsorships from various Sacramento businesses.
• Completed office administrative tasks, communication and organization prior to event.
KCRA 3 NewsSports Intern to Head Sports Anchor
Jun. 2008 - Aug. 2008Sacramento, California• Wrote and edited news stories for lead sports anchor, Del Rodgers.
• Aggregated, organized and filtered important sports information and wrote concise story slugs for evening sportscast.
•Responsible for collecting necessary sports highlights from AP newswire for inclusion into evening broadcast.
• Responsible for on-air sportscast simulations, editing highlights and resume tapes.
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