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Work Background
Aura LaserWorksDirector
Apr. 2025United KingdomCurrently running Aura Laser Works, a precision laser engraving and cutting studio specialising in custom metalwork for jewellers, artists, and individuals. Passionate about craftsmanship, quality control, and delivering bespoke experiences that reflect both artistry and technical precision. From fingerprint jewellery and family crests to custom metal designs, every project is handled with care and creative intention.
Jade Rabbit DesignDirector
Sep. 2019 - Jun. 2025South AfricaLaunched and scaled an independent jewellery brand known for handcrafted
pieces that merge modern aesthetics with symbolic meaning. Managed full-
spectrum business operations including design, production, branding, e-
commerce, and customer experience.
▪ Designed and launched multiple jewellery collections, overseeing the full
production lifecycle from concept to final product
▪ Built a Shopify-based online store and developed a cohesive brand identity
that reflected the brand’s symbolic and stylistic ethos
▪ Grew customer base across South Africa and Europe, producing and fulfilling
orders across multiple locations
▪ Managed stock, pricing, supplier relationships, and quality control to support
consistent output and profitability
▪ Drove sales through digital campaigns, influencer collaborations, email
marketing, and regular participation in pop-up events and craft fairs
▪ Introduced custom engraving services and built a loyal client base through personalised, meaningful pieces
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