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Work Background
Tat GıdaSenior Brand Manager
Jun. 2023 - Jan. 2024
DoğanaySenior Brand Manager
Sep. 2021 - Jun. 2023Türkiye
Kaya OtelManaging Partner
Mar. 2019 - Sep. 2021Muğla, Turkey• With a personal decision, moved from Istanbul to Akyaka, started managing a boutique hotel. • Coordinating and renewing the yearly agreements with online tourism agencies like Tatilsepeti, Otelz, ETS. • Contacting with tourism agencies the increase reach and turnover. • Managing and aligning hotel staff also the frontdesk with trainings for an effective communication with the customers.
Perfetti Van MelleBrand Manager
May. 2017 - Mar. 2019Istanbul, Turkey• Managing and coordinating 2 main sponsorship campaigns of Vivident brand (Turkish Basketball League & Starwars) via 360 degrees communication strategy to gain effective reach for both brand and products. • Due to changing conditions of the market while listening to consumer insight, launched an affordable product line for local & grocery channels and hard-discounters. Adapted the “affordable” concept to the existing product line for mainstream chains and supported the sales team with trade marketing via various channel activities. • For improving brand irresistibility of Vivident brand in Turkey, collaborating with global brand team of Perfetti, conducted the brand relaunch.
SCA YıldızBrand Manager
Jan. 2017 - May. 2017Istanbul, Turkey
3MCorporate Communications Coordinator
Oct. 2014 - Jul. 2015Istanbul, Turkey• Management of PR agency and its budget, while making yearly corporate and business marketing communications plan for 12 shareholders including interviews, creative events to increase awareness and reputation. As a result 43 press bulletins (19 corp com /24marcom) are released, 9 interviews are done and 3 exclusive news stories are done only in 6 months. As compared to 2014, even though in 2015 less news was published, the reach has increased and the ad value has decreased so with less money spend (figuratively), a more reach has been accomplished. • Simultaneously with global new brand launch, one internal and one external event planning and execution while adapting all corporate presentations, corporate messages accordingly with PR agency. • Planning and management of the inauguration of Customer Innovation Center with the attendance of Minister of Finance, other governmental guests and 22 Customers. 21 printed media news with reach of 9 million with 47K $ worth of ad value and 153 internet news with one tweet of the finance minister who has 1.2million followers resulting a high satisfaction of from both customers and 3M executives while 1/3 of planned budget was spent due to cost control.
3M Tic. San. A.Ş.Brand Manager
Jan. 2014 - Nov. 2016Turkey• Aligned with divisions’ marketing strategies, planned and executed market& customer centric events such as Out-Of-Home Expo participation to increase brand awareness, introduce new products and expand customer relevance which resulted with generating sales leads and gaining new channel partner. • Developed market education programs related to end users targeting vertical markets like Executive Housekeepers Demo Activities, collaboration with architects like Yalın Tan and I-AM for strengthening brand and product loyalty. • Advancing channel relationship via planning quarterly training days including introduction of new products, portfolio training and sales skills trainings for sales engagements. • Prioritizing, simplifying product portfolio and planning pricing strategy for focusing on profitable products and reducing inventory which resulted a considerable amount on a decrease on non-working inventory via bundle product promotions resulting an increase on gross margin and a price increase effect.
UNO - UNMAŞ AŞSenior Assistant Brand Manager
Jan. 2010 - Dec. 2013Istanbul, Turkey• Assistance of brand managers and coordination of BTL agencies during the launch of a new product category called “Sofra Breads”. • For the relaunch of “Denge Light” in 2011, coordination of the PR agency for the press meeting with the endorser Tülin Sahin and organizing the activities that involved the press and consumers, which was adapted to social media through Facebook to create product loyalty. • During 2011 H2 and H1 of 2012, developing a channel based turn-key solution project for a hard discounter. The project covered SKU planning, product development including the packaging and communication strategies, pricing and projection of the SKUs, creating a budget and implementation. • Additionally to the project, implemented special sales points such as a fresh bakery corner called “Sıcak Nokta” that brought an incremental turnover in 2013. Started with 6 points and then handed it over the project to a business unit which was established specially for this project.
UNO - UNMAŞ AŞResearch and Development Specialist
Dec. 2006 - Jan. 2010Istanbul, TurkeyI started my R&D specialist job as part-time and when I graduated, I continued as a full-time employee. Within my job title my responsibilities were; - Researching international markets for new products and technologies in order to develop innovative and differentiative products, - Developing existing products with the changing trends, - Analyzing and finding raw materials in order to decrase the COGS of the products, - Finally working through and creating new projects about productions' line efficiencies.
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