BigCityReachDigital Marketing Specialist
Jun. 2018 - Aug. 2024I managed Meta Ads campaigns and worked on web development projects with a strong focus on video production and social media content. My main role was to plan and implement full-funnel digital strategies that drive measurable results across industries. Key responsibilities: • Planning, launching, and scaling Meta Ads campaigns for various industries • Developing and optimizing websites using WordPress and Shopify • Producing corporate videos and social-first video content • Designing visuals and video creatives tailored for social media platforms • Managing social media accounts and creating engaging content • Running A/B tests and continuously optimizing for higher CTR and ROI Through this role, I gained extensive experience in performance marketing, creative production, and building integrated digital strategies that connect paid media with on-site conversion.