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Work Background
ObscalePerformance Marketing Specialist
Sep. 2024Belgrade, SerbiaI lead performance-focused Meta Ads and Native campaigns with an emphasis on lead generation, ROI, and data-driven optimization. I’m responsible for building and scaling full-funnel strategies — from market research and segmentation to continuous testing and performance analysis. Key areas: • Budget management and scaling profitable campaigns • A/B testing and optimization of ad performance • Audience targeting and funnel structuring • Conversion tracking and maximizing ROI • Real-time data analysis and agile strategy adaptation My focus is on measurable growth — generating qualified leads and achieving long-term results through performance-first strategies.
Rajic nekretnineReal Estate Agent
Feb. 2022 - Oct. 2022Belgrade, Serbia
BigCityReachDigital Marketing Specialist
Jun. 2018 - Aug. 2024I managed Meta Ads campaigns and worked on web development projects with a strong focus on video production and social media content. My main role was to plan and implement full-funnel digital strategies that drive measurable results across industries. Key responsibilities: • Planning, launching, and scaling Meta Ads campaigns for various industries • Developing and optimizing websites using WordPress and Shopify • Producing corporate videos and social-first video content • Designing visuals and video creatives tailored for social media platforms • Managing social media accounts and creating engaging content • Running A/B tests and continuously optimizing for higher CTR and ROI Through this role, I gained extensive experience in performance marketing, creative production, and building integrated digital strategies that connect paid media with on-site conversion.
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