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Work Background
CRFT StudioSenior Digital Designer
Sep. 2022Tampa, Florida, United StatesAt CRFT Agency, my role as Senior Digital Designer encompasses a broad spectrum of responsibilities, from redefining brand identities to spearheading innovative digital projects. My ongoing contributions include: ➬ Brand Revitalization Across Platforms: Partnered with key clients to update and unify branding and visual assets across a variety of mediums, from traditional print materials like flyers, brochures, and pitch decks, to digital touchpoints such as websites, social media, and newsletters.
➬ Custom Development Project Leadership: Led a skilled team on several pivotal custom development projects. Highlights include the complete overhaul of a 600+ page website, the introduction of a customized customer onboarding experience, the creation of an internal project management tool, and the design of a unique e-commerce experience.
➬ Enhanced Digital Marketing Efforts: Produced engaging and informative content for digital marketing campaigns across platforms like Google Ads, LinkedIn, and Facebook, significantly boosting brand engagement and visibility.
➬ Creative Video Production: Developed custom videos to captivate and inform audiences, supporting our comprehensive digital marketing strategy.
➬ Graphic Design Excellence: Spearheaded the creation of sales and traditional marketing materials, including pitch decks, flyers, and brochures, showcasing a strong ability in Graphic Design alongside my digital expertise. In my ongoing role, I am committed to leveraging my comprehensive skill set to drive innovation, enhance client branding, and deliver strategic digital and graphic design solutions.
No Contact MagazineWeb Editor
Mar. 2022 - Feb. 2023At No Contact Magazine, my role as Senior Graphic Designer centered on leveraging design to address current challenges and capitalize on growth opportunities. Key aspects of my work included: ➬ Process Optimization through Design: Analyzed and understood the magazine's needs to streamline operational and creative processes, enhancing efficiency and effectiveness.
➬ Content and Visual Redesign: Led the overhaul of the magazine's content architecture and visual design, aligning with SEO and UX best practices to improve reader engagement and accessibility.
➬ Expansion into New Media: Played a pivotal role in expanding the magazine's reach by designing and strategizing for new channels, including newsletters and video content, contributing to a richer, more diverse content offering. In this capacity, I not only improved the magazine's visual and operational landscape but also contributed to its growth by embracing and implementing design innovations across various platforms.
SmartGift Senior Digital Designer
Jul. 2020 - Feb. 2022Brooklyn, New York, United StatesIn my elevated role as Senior Digital Designer, my primary responsibility was to bridge the gap between business objectives and creative execution. This involved: ➬ Strategic Design Leadership: Translating business goals into actionable design and content strategies, ensuring alignment with company KPIs and client expectations.
➬ Client Collaboration: Working closely with premier clients to refine product features and designs, ensuring clarity and impact of design and content deliverables.
➬ Design System Stewardship: Overseeing the maintenance and evolution of the company’s design system, ensuring its effective application across all D2C and B2B digital offerings.
➬ Innovation and Inspiration: Keeping abreast of the latest trends in design and technology to fuel innovation within the team and across projects, where I led design efforts.
➬ Client Engagement & Strategy Translation: Engaged closely with key clients to deeply understand their business goals, translating these insights into well-defined tasks for the design team I managed. This collaborative approach ensured all design and content work was strategically aligned with our clients' objectives.
➬ Leadership in Design & Content Creation: Led the design and content teams in crafting a wide array of sales and marketing materials for both print and digital mediums. My leadership spanned the creation of comprehensive presentation decks, impactful social media graphics, and other promotional materials, ensuring consistency and high-quality across all touchpoints. In addition to overseeing the company's design system and staying at the forefront of design and technology trends, my role was instrumental in fostering innovation within the team and ensuring our designs effectively communicated the desired message across D2C and B2B platforms.
SmartGift Digital Designer
Sep. 2018 - Jul. 2020Greater New York City AreaAt SmartGift, I specialized in designing high-touch digital gift experiences for leading retail brands, focusing on enhancing user engagement and solving user pain points in collaboration with the UX and development team. Key responsibilities included: ➬ User-Centric Design: Focused on identifying user pain points and opportunities, working closely with the UX lead to enhance the digital gifting experience.
➬ Marketing & Sales Support: Produced a wide range of materials including sales documents and presentations, promotional videos, still images, and visual content for press releases to support marketing and sales efforts.
➬ Brand Collaboration: Partnered with major brands to deliver tailored digital solutions that align with their unique needs and expectations. Clients: 1-800-Flowers.com, Pandora Jewelry, Victoria's Secret, Under Armour, B&H Photo Video, Tory Burch, Cole Haan, Express, Estée Lauder Companies, Kendra Scott, Movado, Timberland, Vans, and more. This role allowed me to leverage my digital design skills to significantly impact user experience and support business objectives across a diverse portfolio of top retail brands.
mllnnlDigital Designer
Jul. 2018 - Sep. 2018BrooklynAt mllnnl, my role centered around collaborating on various projects to design and produce visual assets for digital marketing campaigns and social media content. Here’s a snapshot of my key contributions: ➬ Visual Asset Creation: Developed custom illustrations and supported video production for dynamic digital marketing campaigns.
➬ Campaign Execution: Contributed to both video and still imagery campaigns, ensuring they were optimized for promotion across multiple social media platforms.
➬ Client Collaboration: Worked directly with clients to understand their vision and objectives, translating them into compelling visual narratives. Clients: Brooks Running, T-Mobile, & The Kabbalah Centre. This position enabled me to refine my digital design skills, particularly in creating engaging content tailored for various digital platforms and audiences.
MSCHFDigital Creative
May. 2017 - May. 2018BrooklynIn my role at MSCHF, I worked closely with the Creative Director and a small, agile team to both brainstorm and execute compelling campaigns. My responsibilities included: ➬ Idea Development: Collaborated on creative concepts and ensured their realization from inception through to execution.
➬ Asset Design: Created production-ready assets aligned with brand guidelines, ensuring visual consistency across all projects.
➬ Cross-functional Coordination: Coordinated with development teams to integrate designs, and supported quality assurance to uphold project standards.
➬ Efficiency in a Fast-paced Environment: Managed to meet strict deadlines without compromising on the quality of work under significant design leadership. Clients: MTV, Casper, Fandango, Target, Molekule, Hippo, Ring, Roman, CMT, & Breather. This experience sharpened my ability to produce high-quality work swiftly and efficiently, guided by strong leadership and a focus on teamwork.
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