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Work Background
Lashify ©Creative Project Manager
May. 2024 - Aug. 2025GTM calendars, asset pipelines, retail/wholesale comms, budgets, vendor payments, co-marketing.
Lashify x Selfridges: managed flagship + online launch ops; cross-functional schedules, assets, vendors, and budget stewardship (six figures).
Sweet & Salty (Creator, 50M+)Social & Content Ops Lead
Jun. 2023 - Jun. 2024Content strategy, cross-agency coordination, production schedules, rights/clearances, analytics reporting.
+53% impressions (to 170M), IG reach +70.5% (to 136M), engagement 0.9% → 8.97% in 90 days; delivered 2.5M-view partner video.
Freeman CompanyInfluencer Partnerships
Jun. 2021 - Oct. 2023mdg, A Freeman Company: Talent sourcing, SOWs, deliverables, fee tracking, client reporting for B2B events.
Agency influencer programs, contracts, deliverables & reporting; work recognized with IAEE Art of the Show (for client).
Informa MarketsBrand Director
Aug. 2013 - Oct. 2020Team leadership (~10), sponsor/media partnerships, logistics, budgets, and executive reporting across large event portfolios.
Led experiential programs for 17K+ attendees/1K exhibitors; launched Conscious Fashion Campaign with UN Office of Partnerships.
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