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Work Background
Worky.mxDirector Of Marketing And Public Relations
Sep. 2021 - Jan. 2023Mexico City, MexicoWorky is a SaaS developed by a Mexican HR Tech Startup that focuses on automating key HR processes to increase productivity. Role: Oversight of marketing owner of the Marketing/Sales funnel to ensure optimal customer journey throughout a variety of digital properties. Actively collaborate with Sales and Customer Experience to meet sales and retention goals. Responsibilities: Inbound and Account-based marketing, Content development, Paid media, SEO, Inbound strategy and supervision, Product Marketing calendars of activities, analytics definition for in-App usage, as well as in-App communications. Achievements: OKRs exceeded by over 100% in last 4Qts with reduction of over 50% annual budget
MQLs users MRR KPIs alignment with Sales team to ensure common interests Implementation of Key Analytics to ensure Company Alignment
GoVirtualMxHead of Operations
May. 2016 - Aug. 2021Naucalpan de Juárez y alrededores, MéxicoGo Virtual provides end to end digital marketing solutions for the automotive and real estate industries, through specialized technology, processes, and human talent. Role: General oversight of multi-disciplinary teams including marketing, alliances, go-to-market. Actively involved in developing and implementing strategic planning and implementation of programs for the Automotive and Real Estate industries in order to achieve revenue growth, scalability, and international expansion. Responsibilities: Drive Go Virtual´s strategic operation and expansion plan across teams that included. Collaborate with the GM and the Commercial team as well as Key Accounts and Partners to ensure the evolution of the platforms and service provided as well as the fulfillment of the SLAs. Identify and vet potential partners to broaden the scope of services provided. Achievements: Pitch, sales, and implementation of Ford Company dealers project (130 dealers).
Achieved growth goals year over year of over 40%.
Achieved Google Premier Partner bonus on 80% of the Q´s Shortened invoicing and collection cycle by over 50%.
IThink SolucionesCO-FOUNDER HEAD OF OPERATIONS
Jul. 2008 - Apr. 2016Ithink SolucionesDigital performance & Inbound Marketing agency focused in helping SMBs improve their sales. My Responsibilities: Generate demand, SEO, and Inbound marketing strategy for a variety of clients both B2B and B2C. Develop digital strategies based on client objectives. Implementation and delivery of Inbound Marketing strategies for clients Report design, implementation, and ROI analysis. My Achievements: Generated 3X ROI in Inbound marketing projects.
Reduction in project implementation and customer attention times in 30%. Reduction in sales cycles of our clients an average of 50%
Philip MorrisGerente de distribución
Nov. 2004 - Jun. 2008Ciudad de México y alrededores, MéxicoPhilip Morris Mexico, an affiliate of Philip Morris International. The brand portfolio included Marlboro, the market’s leading brand, and Delicados, one of the oldest brands in Mexico, as well as Benson & Hedges, Chesterfield, and Faros. Responsibilities: * In charge of 31 distribution center, 4 direct and 28 indirect.
* Fulfill the delivery of finished product at National level according to sales schedules.
* Responsible for the implementation of Philip Morris policy for storage of finished product.
* Keep or reduce the cost per delivered package.
* Collect non conformant finished product from clients.
* Meet SLAs for order delivery and product delivery.
PrologConsultor Jr.
Jan. 2003 - Dec. 2004
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