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Work Background
Dossier ProjectsContributing Editor
Sep. 2024Los Angeles, California, United StatesContributing editor and writer for Dossier Magazine with focus on craft (from handicrafts to fine luxury products), rare experiences, wildlife, skiing, and sustainability.
UCLA ExtensionWriting Instructor
Jan. 2024Los Angeles, California, United StatesCurrently teaching Travel Writing in the Writers' Program
RPAAssociate Creative Director
Sep. 2017 - Apr. 2019Santa Monica, California• Digital strategic creative director for Southwest Airlines (SWA) client, developing data-driven media (digital and social) with customer-specific messaging across 12 proposition-based markets. • Created a set of branded iconography for Route Development campaigns loved so much by the SWA that it was integrated throughout all brand channels, including: digital advertising, email marketing and the brand’s mobile app.
• Directly managed a team of three art directors and three copywriters who produced social content, motion graphics & banners.
• Educated team on prototype, product and UI/UX design efficiencies needed for quick turnaround of high-volume deliverables. • Directed and organized mentorship, team outings and educational off-sites to inspire creative team and interns and develop a more inventive culture.
TOMSAssociate Creative Director, Contract
Oct. 2012 - Oct. 2013Los Angeles, CA• Spearheaded elevating style and presentation of seasonal campaigns to catapult brand into wider market (Nordstrom, Neiman Marcus, flagship store opening) and to attract designer collaborations for brand expansion. • Streamlined branding across all visual platforms: digital, catalog, social and in-store. • Launched new product (Ballet Flats) and directed Spring & Fall 2013 lookbooks and campaigns. • Optimized and streamlined ecommerce experience resulting in the brand’s highest-netting sales to date in Fall 2013.
Razorfish ChicagoAssociate Creative Director, contract
Aug. 2011 - Mar. 2012Lead digital launch of the Samsung Galaxy line of mobile phones (January 2012)
Brought to you by MaggieCreative Consultant: Writing + Art Direction
Jan. 2009New York and Los AngelesI provide with clients and their teams on a spectrum of services including: brand strategy & design, visual design, print & digital design, content creation, copywriting & editing, social strategy, sales/fundraising pitches, and more. Some clients include: Samsung, The Yay Company, Kahlua, TrustCloud, TASCHEN, Nat Geo, and Verity Venture Partners
The Famous GroupDigital Art Director
Jan. 2008 - Mar. 2011Los Angeles, CACLIENTS include:
BMW, Y&R, Dreamworks
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