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Work Background
Eaglehorne MarketingOwner
Apr. 2022Macon, Georgia, United States• Independent owner/operator of boutique marketing agency offering creative media solutions, strategic marketing planning, and managed technology services for businesses. • Scope of Services: graphic design (digital & print materials, trade show displays, signage), website development (Wix Studio), brand management, domain & email management, social media management, photography, copywriting, paid media buying (TV, radio, digital), general consulting • Worked with clients across industries, including manufacturing, construction, automotive, shipping, retail, food & beverage, non-profit, fitness, healthcare, and wellness. Largest clients: Cherokee Brick, Blue Bird • Managed all aspects of business operations, from client acquisition to service delivery, from contracts to invoicing
Cox MediaMedia Consultant
Oct. 2019 - Apr. 2022Macon, Georgia Area• Account Executive for regional advertisers, providing expertise on Cox Media’s suite of advertising solutions (video, display, AGF, social, SEM, OTT, Cable TV); handled sales, relationship management, reporting, and billing. • Worked with cross functional teams to learn client needs, develop comprehensive strategies, optimize campaigns, and deliver ROAS for business clients. • Managed overall individual budget of $300k+ in advertising dollars from sectors including legal, insurance, financial services, furniture, home improvement, healthcare, automotive, & philanthropy. • Served on the Employee Engagement pillar of the 'Cox Conserves' sustainability initiative, helping foster a positive workplace culture & championing team involvement. • Mentored new hires on internal procedures and best practices; compiled weekly sales reports for market leader; acted as digital product champion.
Middle Georgia State UniversitySenior Graphic Designer & Digital Media Specialist
Dec. 2014 - Apr. 2019Macon, Georgia Area• Lead creative on hundreds of design projects (print publications, digital banners, billboards, events, advertisements, videos), significantly elevating & bringing visual cohesion to the new university's brand following name & logo change. • Oversaw internal establishment & education around brand guidelines for brand usage across university departments. • Worked on creative projects that had multiple stakeholders across various MGA & USG positions, learning effectively how to manage various needs during the creative process in a political environment. • Developed compelling recruitment collateral (viewbook, brochures, program information sheets, postcards), resulting in substantial increases in student engagement and enrollment.
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