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Work Background
KliknCleanDigital Marketing Manager
Nov. 2025West Jakarta, Jakarta, IndonesiaManage and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads to drive conversions and maximize ROAS. Collaborate with creative and content teams to develop data-driven ad strategies and engaging campaign assets. Conduct A/B testing to identify high-performing audiences, creatives, and ad placements. Monitor campaign budgets, performance metrics, and conversion tracking using GA4, Meta Business Suite, and Google Tag Manager. Continuously analyze data to refine campaign strategies and improve overall marketing performance.
KanggoSenior Digital Marketing
Jul. 2025Kota Tangerang Selatan, Banten, IndonesiaI manage digital marketing efforts at Kanggo, driving measurable growth and engagement. • Developed and implemented integrated marketing campaigns that increased brand visibility and user acquisition. • Analyzed performance metrics to refine strategies, • Enhanced CRM processes, leading to improved customer retention and satisfaction.
KanggoHead of Marketing
Jul. 2025 - Nov. 2025Kota Tangerang Selatan, Banten, IndonesiaI manage digital marketing efforts at Kanggo, driving measurable growth and engagement. • Developed and implemented integrated marketing campaigns that increased brand visibility and user acquisition. • Analyzed performance metrics to refine strategies, • Enhanced CRM processes, leading to improved customer retention and satisfaction.
RevoUStudent Development Coordinator
Sep. 2024Indonesia- Mentored students in the Digital Marketing subject, providing industry-relevant insights and practical applications. - Reviewed and graded assignments, ensuring fair evaluation and providing detailed improvement suggestions. - Mentored students through 1:1 coaching sessions to address learning challenges, clarify assignment requirements, and provide actionable guidance. - Delivered constructive feedback on student projects, portfolios, and resumes to improve content quality and presentation. - Collaborated with RevoU instructors and staff to refine learning materials and improve the curriculum based on student needs. - Documented mentorship outcomes and shared best practices to enhance future student support initiatives.
Drizy StudioHead of Marketing
Feb. 2024 - May. 2025Bandung, West Java, Indonesia• Spearheaded end-to-end digital marketing strategies, enhancing brand visibility across multiple channels. • Developed and executed organic social media campaigns, significantly increasing audience engagement. • Managed CRM initiatives, optimizing email marketing efforts that resulted in a 25% increase in open rates. • Led successful website migration, improving site performance and SEO rankings.
Drizy StudioDigital Marketing Leader
Nov. 2023 - Feb. 2024Bandung, West Java, Indonesia
KuncieCRM Specialist
Jun. 2022 - Jun. 2023IndonesiaI successfully executed marketing campaigns that drove measurable results for Kuncie, a dynamic startup in Indonesia. • Designed and implemented newsletters that boosted open rates by 30%. • Conducted keyword research to improve online visibility and attract a larger audience. • Collaborated on mobile marketing strategies that enhanced customer outreach and retention.
DanceLife X StudioDigital Marketing Assistant
May. 2022 - Jul. 2022Ontario, Canada• Assisted in the execution of digital marketing campaigns, enhancing brand visibility and engagement. • Conducted keyword research to optimize SEM strategies, resulting in a 25% increase in website traffic. • Developed and visualized data reports to track campaign performance, facilitating data-driven decision-making. • Collaborated with the marketing team to create effective landing pages tailored to target audiences.
ReproPerformance Marketing Specialist
May. 2022 - Jul. 2022Malaysia• Managed end-to-end marketing campaigns, optimizing for performance and engagement across various digital platforms. • Conducted in-depth keyword research to enhance targeting strategies, resulting in improved customer acquisition. • Developed and visualized data-driven reports to track campaign performance, leading to actionable insights and strategic adjustments.
BIOFARMA PharmaceuticalQuality Control Chemist
Jun. 2015 - Sep. 2016Indonesia• Conducted comprehensive testing of samples throughout the manufacturing process to ensure compliance with quality standards. • Prepared detailed reports documenting test results, contributing to enhanced product quality and safety. • Implemented safety protocols while handling hazardous materials, fostering a secure workplace environment.
PT Afiat PharmaceuticalProduction Supervisor
Jun. 2013 - Jun. 2014Kota Cimahi, West Java, Indonesia• Oversaw daily production schedules and developed monthly production plans to optimize workflow efficiency. • Collaborated with Quality Control to ensure product quality standards were consistently met, reducing defects by 15%. • Delegated tasks effectively to team members, enhancing productivity and team morale in a fast-paced environment.
PT Sanbe FarmaQuality Control Chemist
Dec. 2011 - Nov. 2012Kota Cimahi, West Java, Indonesia• Assisted in QC stability testing, ensuring compliance with pharmaceutical regulations and maintaining accurate stability records. • Modified and validated analytical procedures to enhance QC efficiency, contributing to successful method transfers to contract manufacturers. • Conducted various analytical testing procedures, supporting R&D qualification and validation activities, while ensuring a clean and safe work environment.
Indonesian Institute of Sciences (LIPI)Chemical Analyst
Sep. 2009 - Dec. 2009Bandung, West Java, Indonesia• Conducted air quality analysis in Bandung, identifying pollution levels and sources. • Performed A/B testing to evaluate the effectiveness of pollution mitigation strategies. • Collaborated with a team of scientists at LIPI to enhance environmental research methodologies. • Developed strong analytical skills and proficiency in data interpretation and reporting.
Bandung Institute of TechnologyChemical Analyst
Jun. 2009 - Sep. 2009Bandung, West Java, Indonesia• Conducted comprehensive analyses of various water types, including drinking and wastewater, to assess quality and safety. • Collaborated with a team of environmental engineers to develop innovative solutions for water treatment challenges. • Utilized advanced analytical techniques and equipment, enhancing my technical skills in chemical analysis. • Contributed to research projects that aimed to improve environmental sustainability practices within the community.
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