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Work Background
BREITLINGGitex Impact Talk: Leaders of Impact Summit
Oct. 2023 - Oct. 2023Dubai, United Arab EmiratesGitex Impact Talk: Leaders of Impact Summit | Sustainable Value Chains: Breitling’s Industry-Leading Transition to Lab-Grown Diamonds - 18th October 2023 at Dubai World Trade Centre - Enabling full-scope product traceability - Social impacts along the value chain - Environmental impacts along the value chain
Volvo GroupEnvironmental Consultant
Jan. 2023 - Jan. 2023Dubai, United Arab EmiratesTrading Enterprises Hosts Talk Show on Fashion: The talk focused on reducing textile waste and tackling fashion’s heavy carbon footprint with an aim to achieve a carbon-neutral fashion industry.
Zak’s uniformsChief Sustainability Officer
Oct. 2022Dubai, United Arab EmiratesAs CSO, a part of the group's CSR strategy, I visit the region's top schools with the aim of providing experiential lectures and educating students about the importance of a sustainable future for the fashion industry and how to keep clothes within a circular economy.
Middle East Fashion CouncilEnvironmental Consultant: Responsible Consumption: Middle East Sustainable Fashion Forum (MESFF)
Mar. 2022 - Mar. 2022Dubai, United Arab EmiratesA talk on 'Responsible Consumption' at the Sustainable Fashion Forum with Middle East Fashion Week and Middle East Fashion Council
TED ConferencesTedx Speaker: How to reduce the environmental impact of our closets | Amanda Rushforth | TEDxAlQuoz
Oct. 2021 - Oct. 2021Dubai, United Arab EmiratesFast-fashion is one of the leading causes of CO2 emissions and there is an easy way for us to collectively address the issue. In this talk, Amanda tells us how to read our clothes labels to understand their environmental impact and make more environmentally-friendly shopping decisions going forward. A board director of the NGO Azraq, Amanda is passionate about sustainability. Through her social media platforms, she aims to raise awareness of the negative impact of fast-fashion on the environment and how environmental activism can start at home, in our closets. This talk was given at a TEDx event using the TED conference format but independently organized by a local community.
HYPEBEASTSocial Media Marketing Specialist
Aug. 2021 - Nov. 2021Dubai, United Arab Emirates- Hypebeast August 2021 - November 2021 - Freelance AM role DUBAI based role
Skill shallFreelance Event Manager
Nov. 2019 - Dec. 2019Riyadh, Saudi ArabiaI worked with the team at Skill Challenge Entertainment to bring the 'Clash on the Dunes' title fight to Riyadh, K.S.A., working with a wealth of title sponsors. Which included creating 2 in-hotel boxing gyms, pre-match outdoor showcase, outdoor weigh in, international meet & greet and a gala dinner.
LightBlueSenior Media Content Manager
Mar. 2013 - Oct. 2017Dubai- Conceptualised and implemented PR/Comms and experiential media activations for a variety of brands including; Reebok, adidas, PlayStation, Nestlé, Nestlé Waters (Perrier), Emirates Leisure Retail, Rude is Cool, Glassing.
- Creative director for the Nestlé Choose Wellness regional campaign video, as well as community manager for their online media and social channels. This includes managing, scheduling & designing the bilingual social media calendars and includes being the creative director for their campaign video which was conceptualised & produced in & around the UAE.
- Managing the online media for international beer brand Desperados for their launch into the local market
- Managing a team of social media account executives - Managing the creative direction of the LIGHTBLUE videography/production team
- Editor for Société Perrier Dubai - a website that became the online source for all things social in Dubai. Linked to a Global portal which supports up to 20 cities worldwide, I was headhunted by LIGHTBLUE for the role of editor, managing and creating organic content, online features, videos and event galleries, as well as a team of Luminaries for the site.
- Managing the social media accounts for LIGHTBLUE WW, promoting clients such as Playstation ME at events like GAMES, and Aperol Spritz UK at Bestival.
SAHARA CommunicationsSenior PR Account Manager
Sep. 2012 - Mar. 2013Dubai UAEPresenting press releases and CSR opportunities to clients and the media for large and small scale corporate firms in the Gulf.
Ensuring successful teamwork by managing a team of account managers and editors. Business development and marketing ideas proposed on a monthly basis to the CEO. Organising international speakers at conferences abroad such as Arabal in Doha.
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