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Work Background
Yakkazoo Pty LtdHead of Strategy
Sep. 2020 - Jun. 2025Auckland, New ZealandWorking with Yakkazoo and the other companies in the Venetian Media Group family delivering strategy, insights, ideas and a fair bit of copy for clients such as Salesforce, Tableau and many others.
Skeme Design & ConsultingOwner
Jun. 2019Auckland, New ZealandStrategy and creative for advertising and experience marketing.
Lumi.MediaCMO/CD
Jan. 2018 - Jan. 2019Auckland, New ZealandHelped a start-up develop and launch a revolutionary new platform for online creative collaboration.
NuixDirector Brand & Campaigns
Jul. 2014 - Jun. 2017Sydney, AustraliaOversaw the building of the Nuix brand and development of campaigns to support the go-to-market plans. Identified and liaised with new agencies to develop campaigns. Created and managed key brand experiences and compelling content.
George P Johnson Experience MarketingDirector of Strategy
Mar. 2014 - Jun. 2014Sydney, AustraliaOverseeing the strategic offering at GPJ Australia, working closely with the producers and our clients to help define the goals, build the customer journey, integrate with the client's broader marketing plans, recommend the tactics and content approach and report on the results of our experiences.
George P Johnson Experience MarketingDigital Creative Director
Dec. 2012 - Mar. 2014Sydney, AustraliaFocused on integrating digital tactics into the experiences we create at GPJ. Overseeing a team producing mobile applications, event websites, interactive games and other digital content delivered through a range of technology platforms.
Kea AustraliaCommittee Member
Mar. 2009 - Aug. 2010As a member of the committee for the Sydney chapter of Kea I work with the team to develop events that help connect expat kiwis. Events range from degustation dinners hosted by kiwi chefs (aka Justin North) to the very popular Kiwi Short Film Festival and business networking events.
George P Johnson Experience MarketingCreative Director
Jan. 2008 - Dec. 2012I have held several positions at GPJ including graphic design, studio manager, experience design lead, strategist and now Creative Director. In previous strategic roles I worked 90% on the IBM account developing event strategies for sector programs in Asia Pacific. The role includes reasonable amount of experience design, especially in translating current campaigns into emersive experiences. I now work across all clients in a creative capacity bringing the strategic piece into the game.
George P JohnsonExperience Design & Strategist
Jan. 2000 - Jan. 2007Experience Design lead working on the IBM account for first ANZ, then AP region. Undertook an AP strategic retainer for 1 year working with an AP region MM for the IBM LOB business unit. Learned to excel in excel and ppt and gained a deep understanding of B2B marketing.
George P JohnsonGraphic Designer
Jan. 1998 - Jan. 1999In-house freelance designer becoming full-time after a year.
IncubatorDirector
Jan. 1994 - Jan. 1997A small design and concept business I founded with another ex McCanns creative. We worked as outsource creative to other agencies as well as on our own clients.
Pemberton AdvertisingArt Director
Jan. 1989 - Jan. 1991Art Directing a variety of above and below the line campaigns. Picked up a New York Festivals for a public service campaign. Left to head o/s (via New York!).
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