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Work Background
Crown TV ZambiaChief Media Consultant
Nov. 2024Lusaka, Lusaka Province, ZambiaAs Chief Media Consultant, my strategic thinking coupled with a deep understanding of the media landscape, excellent leadership skills and a proven track record in driving audience growth and revenue, entails I work closely with the executive team to shape the channel’s content, grow market share and enhance overall brand presence. My Key Responsibilities are as follows: 1. Media Strategy Development: Develop and implement comprehensive media strategies to position Crown TV as a leading media house in Zambia, Africa and globally.
Analyze market trends, audience insights and competitor activities to craft innovative solutions.
Ensure alignment of programming with organizational goals and viewer expectations. 2. Content Programming & Development: Oversee content acquisition, production and scheduling to maximize audience engagement.
Collaborate with content creators and producers to design high-quality, diverse and innovative programming.
Lead the creation of special programs, campaigns and events to boost viewership. 3. Revenue Generation: Identify opportunities for advertising and sponsorship revenue growth.
Build partnerships with corporate sponsors and advertisers to enhance financial sustainability.
Design monetization strategies for digital platforms and streaming services. 4. Brand Growth & Promotion: Create and execute marketing campaigns to amplify Crown TV’s visibility and reputation.
Act as the face of Crown TV at industry events and public engagements.
Develop and maintain partnerships with local and international media networks. 5. Team Leadership & Development: Lead, mentor and inspire the Crown TV team to achieve creative and operational excellence.
Build a culture of collaboration, innovation and accountability within the organisation.
Facilitate training programs to upskill team members in emerging trends and technologies. 6. Operational Oversight: Ensure adherence to broadcasting standards, compliance regulations and ethical practices.
LEHONG MEDIA COMMUNICATIONSMarketing Communications Public Relations Manager
Sep. 2019South AfricaDevelop strategy and execute communications around client’s brand and content offerings. Drive positive coverage - in consumer, trade and business publications (across broadcast, print, digital as well as non-traditional platforms).
Develop creative and unique press events or activations to influence consumer behavior and get results.
Lead communications for talent, including interview prep, drafting talking points, media training and related planning for talent interviews, appearances and events.
Writing press releases, managing set visits, scheduling press junkets, building and growing relationships with journalists, working with talent representatives and talent relations, implementing screening/reviews strategy and assisting with the management of agencies.
Lehong Media CommunicationsExecutive Creative Director
Jul. 2015South AfricaInitiate and design complex and simple marketing plans based on client specifications
Ensure that each project has the specific financial resources required to be successful
Attend sales presentations to help clients understand the creative angle of each marketing plan Work with the executive team to implement marketing strategy to help increase exposure
Collaborate with designers to ensure that all creative ideas are presented properly
Lehong Media Communications (Pty) LtdFounder
Jun. 2015Hyde ParkStrategic Consulting, including business plan & sales strategy development in the Media and Music Business. Audio and Visual Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
Advising new media businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions in broadcasting.
Lehong Media Communications (Pty) LtdCreative Director
Jan. 2015Hyde Park, SandtonAs a Creative Director, I play an essential role in the marketing, creative, communications and digital departments at Lehong Media Communications. I'm responsible for leading the team, developing creative guidelines and directing creative work, including digital, print collateral, websites, email campaigns, TV and Radio ads.
Gauteng Provincial GovernmentGauteng Sport Awards Ambassador
Mar. 2014GautengMEC for Sports and Recreation Lebohang Maile announced the list of
candidates that will be Gauteng Sport Awards 2014 Ambassadors.
This year's list includes television and radio personalities who have
made a tremendous mark in the sports industry. William Lehong is one of 7 ambassadors. http://www.youtube.com/watch?v=eKKzM-hYJUw
ETVJournalist
Jul. 2011Hydepark
eNCAJournalist
Jul. 2011Hydepark
METRO FMRadio Host
Apr. 2011http://www.metrofm.co.za/METRO FM TOP 40 #440 Saturdays 10:00AM - 2:00PM and Lehong Time on Sundays (03:00 - 06:00).
SABCMetro FM Radio Broadcaster
Apr. 2011Johannesburg Area, South Africa
Sick By Cyc CommunicationsManaging Director
Sep. 2007Johannesburg Area, South AfricaSuper
Ideas
Clever
Kicks
By Creative Youth Corporation
Lehong Media CommunicationsMusic Director
Mar. 2003Johannesburg Area, South AfricaI'm a gifted songwriter, music producer and artist . You can listen to my new music here https://itunes.apple.com/za/album/lehong-single/id1301645163
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