Cox Media Group, TulsaDirector of Marketing and Promotions
Sep. 2010 - Apr. 2021Tulsa, Oklahoma Area• Managed the hiring, training and continued career development of an 8-10 person marketing, promotions and events team.
• Responsible for growing station ratings and revenue through the design and execution of outside marketing campaigns for four of Tulsa’s most successful radio stations, including television, outdoor, digital, and print advertising
• Successfully managed the logistics of hundreds of station events and appearances across four stations for half a decade
• Authored more than 100 client-accepted promotional partnership proposals each year over the past 5 years
• Worked with dozens of local non-profit and community organizations each year to design and execute successful public service campaigns, earning each and every one of our stations Oklahoma Association of Broadcaster’s Community Service Awards in 2013 and 2014.
• Responsible for all promotional content on station websites and all station Social Media outlets
• Continuously developed and executed successful client-driven station promotions, effectively balancing the revenue needs of the cluster with a commitment to product excellence. • Managed permission marketing campaigns for all four stations, publishing monthly newsletters for subscribers
• Authored monthly employee e-newsletter
• Responsible for cluster graphic design needs, including the development of all station logos and style sheets