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Work Background
WIMBERLEY VALLEY RADIOGeneral Manager
Oct. 2020Wimberley, Texas, United StatesGeneral Manager at 94.3 KWVH, Wimberley valley Radio...a volunteer, low power community non-profit radio station serving the Wimberley valley and surrounding areas.
HSP Brand ActivationsDirector of Sales - US
May. 2011Austin, Texas, United StatesDirector of Sales at HSP Brands, an industry leader in adult beverage retail engagement reaching customers beyond the liquor and wine department. I deliver sales results and industry innovation to more than 700 wine, spirits, and beer suppliers servicing the grocery and retail market. Coordination of scheduling, billing, reporting, and showcasing brand success and sales development have been additional opportunities to showcase HSP's reach and diversity. My team and I deliver custom tailored solutions on a scaleable platform; from one event to 1,000, HSP delivers results.
Border Media Austin, TXMarketing Director, Austin TX
May. 2010 - Feb. 2011Austin, TXMarketing, Promotions, Events, and Community Support
KTXX-FM/KXBT-FM/KXXS-FM/KZNX-AM/KWNX-AM. Built Marketing and Promotions department from the ground up while assisting in revenue generation, client cultivation/retention, and brand/product development.. Managed highly successful ESPN Austin Gameday events at Scholz Garten during UT football season. Successfully developed non traditional revenue programs and built station digital brands and databases. Worked closely with members of all departments to create synergy and cohesive team atmosphere.
Riviera Broadcast GroupMarketing Director, Las Vegas, NV
May. 2008 - May. 2010Marketing, Promotions, and Events for Rhythmic AC KOAS and Alternative Rock KVGS; part of team that built the most trafficked radio websites in Las Vegas, NV market; built strategic research projects, key media relationships, signature events, and drove significant revenues to stations during worst economic downturn in Las Vegas history.
iHeartMediaBrand Manager/Program Director, Grand Rapids, MI
May. 2006 - May. 2008Brand manager for Adult Contemporary WOOD-FM and Hot Adult Contemporary WMAX-FM. Hosted top-rated afternoon drive radio program, drove significant revenue and unparalleled ratings success. Managed all facets of station operation, interfaced with all departments, managed and hired the best local talent.
iHeartMediaMarketing Director San Antonio, Texas
Feb. 2001 - May. 2006Hired as the first Marketing Director at Clear Channel Radio/San Antonio. Built internal "agency" approach to radio, serving sales and clients and programming and listeners while being the central point of contact between the 2 divisions. Supported and worked with more than 150 local charities, drove significant revenue and ratings, handled multiple tasks including on air, online, and on site responsibilities for 7 station cluster. Worked daily with outdoor, live entertainment, and television divisions to strengthen brand recognition and consumption. Launched local websites for cluster, developed first database programs/listener clubs for stations to market without dollars. Instrumental in creation and development of Texas travel website, mytexasvacation.com and led project implementation to more than 100 radio stations.
Citadel BroadcastingBrand Manager/Program Director, Lansing, MI
Jan. 1996 - Feb. 2001Hired at 22 to build "Oldies 97.5" brand. Consistently held the top rated PM drive program, strengthened and built significant community and business relationships and well recognized brands. Added responsibilities at top rated Lite Rock 99 WFMK, rebuilding the brand and launching its first digital online brand. Station was a small market station of the year finalist in 1999 and was #1 in every daypart during my 2 years at the helm.
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