Emirates Specialty Hospital Senior Digital Marketing Strategist & Web Developer
Jan. 2018 - Aug. 2022Dubai, United Arab Emirates► Provide expertise and oversee marketing campaign plans that include: digital objectives, marketing digital strategies, and programs designed to achieve brand awareness, consideration and conversion goals.
► Overhaul the overall health of the business unit's digital presence by using journey analysis, analytics management, and web optimization, web development and recommendations in alignment with SEM/SEO.
► Own the management of paid digital media/advertisement investments by agency partner, including paid search, paid social, programmatic display and video, connected TV, digital sponsorships and more.
► Streamline the customer journey on the website and make recommendations to optimize the user experience Define and maintain optimization program, using the analytics tools to drive traffic (site experience, landing pages, forms and calls-to-actions)
► Support acceleration of digital transformation journey by activating and managing engagement touchpoints for customers
► Pioneer and oversight of end-to-end social media and promotions (direct mail, landing pages, email, etc.) using marketing automation workflows