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Work Background
IKEAVisual merchandiser and activity manager
Jan. 2024Anderlecht, Région de Bruxelles-Capitale, Belgique
IKEAI.D. Business specialist
Oct. 2023 - Jan. 2024Zaventem, Région flamande, Belgique
IKEAInterior Designer
Jun. 2022 - Oct. 2023Zaventem, Région flamande, Belgique
LolaLizaHead of Visual Merchandising
Dec. 2018 - Jun. 2022Bruxelles-CapitaleLeading & coaching the Visual Merchandising department.
Ensure a consistent & appealing brand perception while adapting to local characteristics and needs.
Working on new concepts and translate them into stores. Team leader of the district visual team. Ensure implementation of the windows. Ensure implementation of VM standards in LolaLiza stores by using easy and user friendly communications tools. Developing VM Guidelines.
Responsible for adjusting and optimizing indoor VM implementations.
Proactively develop long term partnerships with store staff trough the development, monitoring and evaluation of structured training and coaching.
C&AEuropean Visual Merchandising Manager
Mar. 2016 - Dec. 2018Région de Bruxelles, BelgiqueMain responsibilities: - provide specialist advice for VM implementation to the national VM teams - support seasonal information and create VM newsletters - ensure adherence of buying concepts to VM standards and capacity constrains - support buying on equipment capacity planning - monitor and communicate VM best practices - align and manage special VM projects
C&AField visual Merchandiser Europe
Jun. 2014 - Mar. 2016EuropeC&A EUROPE Brand & Marketing / Retail Operations
Check and support the stores on the execution of VM standards.
Training Country leader and store staff on implementing guidelines.
Assist in developing new VM standards and guidelines.
Involving in product specific VM developments and strategies.
Supporting in-store during testing and implementation of new VM standards.
Identifying training needs and content adaptations.
Being the link between the Center and the Countries.
Close collaboration with Buying team/Designer.
Supporting VM Manager with new project.
Supporting key events at Fashion Center. Creating Styling tips and VM Communication in collaboration with VM Manager and FCO.
BESTSELLERVisual Merchandiser
Apr. 2013 - Jun. 2014Wallonie - Limburg - Luxembourg- Store visits to provide regular training to in store teams on visual merchandising guidelines, to ensure a strong and consistent brand profile. - Maintaining a comprehensive library of appropriate data to include key calendar dates, such as product launch dates, renovations and new openings. - Working closely with visual display staff and department teams in order to maximize customer interest and sales. - Producing layout plans for concession stores. - Communicate key retail price points to the consumer through strong P.O.S. - Controlling stock levels based on forecasts for the season. Communication with head office buying/merchandising team is essential. - Reacting to best and worst sellers and taking action to reduce mark down risk. - Analysing previous season's sales and reporting on the current season's lines. - Supporting other Bestseller brands in times of peak trade. - Attend seasonal brand training within our head office based in Denmark. - Work closely with the marketing team to create a yearly marketing strategy plan. - Support in all store events and campaigns.
H&Mvisual merchandiser
Apr. 2011 - Apr. 2013wallonieThe role of Visual Merchandiser is creative and fast-paced. You will train, motivate and coach your colleagues to constantly think commercially. When you’re good at what you do, there are endless career opportunities within H&M. To say that fashion is your interest would be an understatement. You know all the trends and have a great eye for presenting our collections in an inspiring and commercial way. We’re looking for a great team player, a person full of inspiration – who also knows how to inspire others. You like to be in the middle of everything, and enjoy a job where no day is like the next. Your job is to present our garments in an attractive way and to follow up on sales activities to ensure our good looks pay off. You will be responsible for windows and in-store displays, making sure the store is fun and fashionable in every way. You will also train and coach your colleagues onsite, about visual merchandising and garment presentation. Faire en sorte que les clients se sentent inspirés et voient que tu leur portes une attention particulière.
Mener des présentations générales, d’après les lignes directives H&M.
Optimiser les ventes en adoptant des priorités commerciales.
Contrôler l’aspect général du magasin et le suivi des activités de ventes.
Garantir le respect des procédures de sûreté, de sécurité et administratives.
Prendre soin et entretenir le matériel de présentation ; commander l’économat.
Former et coacher tes collègues sur le visual merchandising en magasin.
Planifier et fixer des objectifs avec l’équipe de management de ton magasin.
Communication (par exemple faire des présentations, organiser les kick-offs et les débuts de saison).
IKEAInterior Designer
Sep. 2008 - Apr. 2011Arlon BelgiqueThe IKEA graphics & interior design teams work in the sales area as part of the commercial team with the sales and logistics teams to make the visitors’ shopping experience truly inspirational. Using their design skills and grasp of merchandising techniques, their role is to ensure the visual identity of the store and make it easier for customers to buy our products with as little assistance as possible. They design the room settings and product displays in such a way as to make the whole product range both attractive and visible.
Interior design The designers’ job is to come up with inspirational and functional home furnishing solutions - solutions that present the IKEA range both attractively and efficiently. Being in tune with the trends is important in helping IKEA evolve, as is a respect for IKEA’s design profile. Interior designers are involved in every area of the store from room settings to offices and restaurant facilities. Dans chaque magasin IKEA, il y a une équipe d’architectes d’intérieur talentueux dont la mission est de créer l’expérience la plus inspirante possible pour les clients. Tous les décors, toutes les présentations et toute la communication qui va avec sont l'œuvre de ces professionnels. Il faut combiner talent stratégique et talent visuel pour faire vivre des milliers de produits, expliquer leurs avantages et inspirer les clients, c’est-à-dire leur faire découvrir comment ils pourraient améliorer leur quotidien. Cette mission exige une passion pour l’architecture intérieure et une solide connaissance des besoins des gens et de ce à quoi ils aspirent. Elle suppose aussi une collaboration étroite avec les départements vente et logistique in-store.
L'excellenceAssistant Shop Manager
Sep. 2004 - Sep. 2008Région de Bruxelles, BelgiqueManage a budget
Manage personnel administration and the keeping of social documents
Collaborate in the management of human resources and staff training
Prepare and / or develop the activity reports and results
Receive and verify the accounting records and supporting documents
Updating a website or intranet
Ensure basic maintenance of office equipment
Establish and coordinate administrative policies and procedures
Supervise a team
Ensure the supply of small equipment and office supplies
Put a day the rating of the store
Management and implentation of novelties in store Gérer un budget
Gérer l’administration du personnel et la tenue des documents sociaux
Collaborer à la gestion des ressources humaines et à la formation du personnel
Préparer et/ou élaborer les rapports d’activités et de résultat
Réceptionner et vérifier les documents comptables et les pièces justificatives
Mettre à jour un site internet ou intranet
Assurer la maintenance de base d’un équipement bureautique
Etablir et coordonner les politiques et procédures administratives
Encadrer une équipe
Assurer l’approvisionnement en petit matériel et fournitures de bureau
Mettre a jours la signaletique du magasin
Gestion et implentation en magasin des nouveautes
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