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Work Background
BancolombiaStrategy Leader - Large Enterprises
Jan. 2024 - May. 2024Medellín, Antioquia, ColombiaCustomer strategy leader of the large enterprises segment, satisfying the needs of our customers through the value proposition. Materializing superior experience, new solutions, adapting to market conditions, financial planning for the segment, leading portfolio for startups/scaleups and ensuring the long-term sustainability of the business.
BancolombiaProduct Owner of Sales Management
Nov. 2021 - Jan. 2024Medellín, ColombiaLeader of an interdisciplinary team for the implementation of the Salesforce CRM solution in Bancolombia, with the aim of managing relationships in an integral way with clients. Incorporation of analytical models to request business opportunities, focused on generating new businesses based on satisfying the needs of customers. Feedback of the analytical models according to the needs expressed by the clients, to cover their needs in the short and medium term. Implementation of the customer vision strategy as the central axis in the management of relationships with them.
BancolombiaSmall and Medium-Sized Enterprises (SMEs) Profitable Growth Analyst
Jul. 2017 - Nov. 2021Medellín, ColombiaLeading analyst in profitable growth focused on the SME segment, for the development of the strategic focuses of the organization such as guaranteeing financial strength and risk as a key factor in the business. Analysis of the performance of the financial portfolio products for the sustainable growth of the customer segment, in order to propose strategic actions for the fulfillment of the objectives set by the VP. Use of analytics and business intelligence for the development of new strategies that allow strengthening the value proposition of the organization. Analysis of financial statements of clients belonging to the segment, to assign risk ratings according to their current situation and mitigate the materialization of credit risk. Development of new tools for day-to-day commercial management, with the aim of materializing new businesses with a purpose and generating greater profitability through appropriate placement.
Valores BancolombiaCorporate Sales Intern
Jan. 2017 - Jul. 2017Medellín, ColombiaIntern at the Mutual Funds, Equities and Fixed Income desk of the Corporate, Business and SME segment of Valores Bancolombia, focused on generating new business and long-term relationships. Reports to senior management on the performance of the Mutual Funds, Equities and Fixed Income in the market, for the development of business in investments for capital growth. Strategies to increase the income of the commission agent firm, through the construction of solutions such as commercial tools that allow the deepening of the relationship with the client.
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