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Work Background
APG&EDigital Marketing Analyst
Sep. 2025Build and manage SEO-optimized, mobile-responsive website pages and landing pages in HubSpot CMS, ensuring alignment with brand messaging and campaign goals. Design and improve user-centered digital experiences by creating wireframes, prototypes, and UI components that drive engagement and conversions. Develop and execute content marketing and graphic design assets (banners, social media creatives, email templates, infographics) to support integrated campaigns and brand initiatives. Track and analyze website traffic, campaign performance, and user behavior using Google Analytics, HubSpot reporting, and BI tools to deliver actionable insights. Collaborate cross-functionally with IT developers, marketers, and stakeholders to maintain and enhance website structure, usability, and performance. Use data-driven insights to recommend and implement optimizations across digital channels, increasing efficiency and measurable business impact.
Medical MutualSenior User Experience Specialist
Sep. 2024 - Sep. 2025Lead UX strategy and execution for MED, a Medical Mutual product, by delivering user-centered solutions from discovery through high-fidelity design and prototyping in a fast-paced Agile environment. Collaborate cross-functionally with UX Researchers, Product Owners, Developers, and SMEs to define feature requirements, user flows, and information architecture aligned with business goals. Design and maintain low-to-high fidelity wireframes and interactive Figma prototypes, incorporating usability testing, card sorting, and analysis to drive informed design iterations. Develop and lead usability studies, analyze findings, and present actionable insights to stakeholders, influencing design standards and shaping product direction. Guide and coach UX designers in scalable component design, leveraging advanced Figma features (auto-layout, multi-layout, Figma AI) to streamline workflows and promote consistency. Oversee the structure and evolution of the MED Design Library, ensuring adherence to usability and brand standards while optimizing for responsiveness and scalability. Present design progress and research outcomes every sprint to stakeholders and wider teams, aligning priorities, communicating design decisions, and setting next steps.
JackUX Researcher
May. 2024 - Sep. 2024Conduct usability testing for Jack, an AI-driven innovative job application platform, to identify pain points and improve user experience, ensuring alignment with user and client goals, as well as industry standards and design principles.
Organize and execute eight 30-60 minute moderated Zoom user interviews with active job seekers in UX/UI design, identifying issues and user pain points that lead to actionable opportunities for Jack’s interface. Analyze user interactions with key tasks such as account creation, profile setup, job listing navigation, simultaneous job applications, and explore the Job Application Assistant feature, using data-driven insights from user interviews.
Develop actionable recommendations to enhance transparency in account creation, improve profile customization, and expand filter options, promoting user-centric design.
Recommend enhancements to the AI-driven Job Application Assistant feature to provide personalized guidance and improve user engagement, leveraging agile methodologies. Present comprehensive findings and recommendations to the client through a detailed slide deck, including user testimonials and visual aids, user issues and recommendations, facilitating clear communication and strategic vision.
Collaborate with cross-functional teams to implement design improvements, addressing user pain points and driving conversion from free to paid subscribers, ensuring continuous learning and iterative design processes.
JobbUX/UI Designer
Dec. 2023 - Feb. 2024Design a mobile responsive website, in collaboration with a cross-functional agile team, for a B2B job board platform for graduates and students to connect with potential employers, enhancing personalization and employability. Conduct a comprehensive competitive analysis within the job board platform market, research, and identify areas of opportunity and innovation to position Jobb for success. Establish user flow statements and create visual user flow diagrams for three user objectives, personalizing the job seeker and employer experience through job viewing, applying, and tracking purposes. Build wireframes to map the user journey for job seekers and employers, ensuring a consistent and seamless application layout, functionality, and content structure that facilitates smooth navigation and enhanced usability.
Develop a cohesive design palette incorporating the client's preference for red, and create a comprehensive style guide defining main components like button styles and states, ensuring consistency throughout the interface. Utilize user flows, wireframes, design inspiration, and a style guide to create high-fidelity screens, capture the envisioned user experience, and refine each screen iteratively for visual appeal, accessibility, and navigation. Facilitate a developer handoff to ensure a seamless transition from design to the development phase, providing developers with detailed specifications and assets to facilitate the implementation of design elements.
PlayardUX/UI Designer
Oct. 2022 - Dec. 2023Redesign a mobile application for an e-commerce Indonesia client, Playard, a basketball application. Collaborate with a cross-functional agile team to design a user experience focused on streamlining the court booking experience and integrating an e-commerce platform for sports goods, ensuring personalization and accessibility.
Conduct a heuristic evaluation against industry design standards, principles, and best practices, identifying issues of consistency, error prevention, user control, and flexibility of use. Perform competitive analysis, researching and analyzing features, UI designs, and user experiences offered by competitor applications to inform the development of Playard and ensure alignment with user preferences. Establish five primary user objectives and translate them into visual user flow diagrams with the objectives of venue viewing, making a reservation, managing existing bookings, viewing user feeds, and posting activities. Design low to medium-fidelity wireframes to improve the application's structure and layout, enhancing the visualization of user interactions and making the user experience more accessible.
Create a style guide reflecting the brand's vision, including a vibrant color palette, balanced typography, and consistent button design and iconography, enhancing strategic communication among designers.
Develop high-fidelity screens envisioning the user experience and ensuring visual appeal and intuitive navigation through an iterative, refined process, ultimately enhancing user engagement and satisfaction.
HEAPYMarketing Coordinator
Feb. 2019 - Sep. 2024Dayton, OhioDevelop and execute comprehensive digital marketing strategies in collaboration with company directors to increase brand awareness and engagement and gain new client partnerships and work opportunities. Create engaging content for diverse channels (website, blog posts, social media, email campaigns) to attract target audiences while creating marketing collateral (presentations and case studies) to support business development.
Conduct market research and competitor analysis to identify trends and opportunities for growth and differentiation.
Lead proposal development process, coordinating communication among internal teams, clients, and subcontractors to ensure timely and accurate submissions while managing content creation, formatting, and compliance review.
Implement standard operating procedures to streamline proposal workflow, resulting in a more organized workflow, pursuing the right opportunities, and successful execution of producing quality, client-tailored proposals.
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