Hi there! I’m Kelly Dillow, a versatile Digital Marketing Analyst at APG&E, where I design and optimize meaningful digital experiences that connect people to energy solutions. I’m fueled by a passion for creating designs and strategies that make a real impact — blending creativity, data, and technology to deliver intuitive, conversion-driven results.
With 6+ years of experience across UX/UI design and digital marketing, I specialize in translating complex needs into elegant, user-centered solutions that drive both engagement and measurable business growth.
My expertise spans:
UX/UI Design: Designing responsive websites, creating prototypes and wireframes, and refining user experiences that increase engagement and conversions.
Digital Marketing Strategy: Building SEO-optimized, brand-aligned content in HubSpot CMS, crafting compelling marketing assets, and developing integrated campaigns.
Analytics & Optimization: Using Google Analytics, HubSpot reporting, and BI tools to track performance, uncover insights, and continuously optimize strategies.
Previously, as a Senior User Experience Specialist at Medical Mutual, I led the design of intuitive healthcare digital products — empowering members, employers, and brokers to easily navigate complex workflows. That experience taught me the power of human-centered design in creating clarity and confidence in people’s digital journeys.
I believe the best work happens at the intersection of design, strategy, and analytics. Whether I’m improving a website’s structure, creating content that resonates, or analyzing campaign performance, my goal is always the same: to deliver experiences that are not only visually engaging but also strategically impactful.More...