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Work Background
LifeSecure Insurance CompanyMarketing Associate
Oct. 2017Brighton, Michigan
Omni MediaDigital Marketing Manager
Dec. 2015 - Sep. 2017Greater Detroit Area
Alpha Comm Enterprises, Inc.Senior Marketing Manager
Dec. 2014 - Dec. 2015Lawrenceville, GeorgiaMarketing and promotional planning of wireless accessory products for Cricket Wireless. Includes day-to-day management of B2B retail customer marketing solutions, packaging development, tracking sales performance, monitoring eCRM programs and reporting KPIs to management.
Verizon WirelessDigital Marketing Manager
Oct. 2013 - Apr. 2014Alpharetta, GeorgiaResponsible for the operational management of Verizon Wireless affiliate marketing program. Includes overseeing execution of paid media placements with key publishers in the affiliate channel and tracking KPIs through anaylsis and reporting of Commission Junction sales data.
AT&TMarketing Manager
Mar. 2012 - Apr. 2013Create product solutions and positioning plans including the provisions for project timelines, projected revenues/expenses, and ROI
Analyze advertising trends and provide consumer insights to increase market opportunities for YP Digital products
Work with ATT interactive group in development of online vertical products
Develop marketing proposals for major accounts and cross-functional teams
Responsible for developing go-to-market strategies and training modules for sales teams
Mannix Consulting, LLCMarketing Director
Aug. 2008 - Mar. 2012Principle owner of a business development and consulting agency. Disciplines include; marketing strategy, coaching/mentoring, creative campaign development, interactive marketing, and promotion design/execution. Industry focus: energy, health care, computer technology and real estate services.
Ad Partners, LLCAccount Director
Jul. 2007 - Aug. 2008Established new business that provided on-line CRM programs for clients
Developed media strategies that measured the success of marketing programs Produced alternative media programs that generated customer retention
Campbell-EwaldVP, Account Supervisor
Dec. 2000 - Jun. 2007Launched successful marketing and promotional campaigns for retail branding purposes
Established integrated diversity campaign to grow African-American and Hispanic business by 20% over a two year period
Developed new on-line interactive website to increase consumer prospects for clients
Responsible for media and creative budgets exceeding $130M
2003 Campbell-Ewald Employee of the Year
Optimedia InternationalRegional Account Director
Mar. 2000 - Dec. 2000Developed media strategies and promotional execution of BMW regional marketing programs including "Drive for the Cure" promotion. Established budget controls to ensure tracking of all appropriate media and creative programs
Managed the execution of new creative and promotional programs for individual clients based on market and competitive analysis
Oversight of support departments to ensure timely and accurate delivery of creative, media plans and execution
J. Walter ThompsonRegional Marketing Manager
Mar. 1998 - Mar. 2000Liaison between Ford Motor Company regional office and J. Walter Thompson
Responsible for the day-to-day management of marketing and promotional initiatives for the Southeast
Developed presentation of creative, media, promotion and merchandising elements Managed and executed on-site promotional programs for clients
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