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Work Background
Volta Wine + MarketCo-Founder
Jun. 2024St. Petersburg, Florida, United StatesCo-Founder, leading brand, marketing, design, and the specialty grocery cost center. In partnership with Co-Founder and two-Michellin Star sommelier, Zach Pace, who runs operations, finance, and the wine cost center. Slated to open in 2026. Learn more on the website: www.volta.wine
SquarePartnerships - Sales Enablement Lead
Jan. 2023 - Jan. 2025St. Petersburg, Florida, United StatesEstablished an enablement strategy, content production, and lead generation operations to educate Square and external partner Sales and Account Management teams on why and how to leverage integrated SaaS products to close B2B deals.
SquareSr. Product / Partner Marketing Manager
Jul. 2018 - Jan. 2023San FranciscoLed strategy and creative production of co-branded campaigns with SaaS partners (e.g. Mailchimp, Quickbooks, OpenTable). B2B target audiences range from small business to enterprise, across industries including food/beverage, retail, and professional services.
UberMarketing Lead for Uber Eats
Sep. 2016 - Jan. 2018Dubai, United Arab EmiratesFirst hire in a team of five to launch and run the Uber Eats business in the Middle East. Led go-to-market strategy and creative execution across the customer journey.
David YurmanCreative Management Consultant
Jan. 2014 - Dec. 2014New York, NYConsulted on creative strategy and execution to reach new audiences and bring talent in-house. Managed workflow and budget to deliver digital, print, outdoor and events. Reduced missed deadlines by 30% and overtime hours by 20% with optimized processes.
Self-EmployedF&B Freelance Consulting
Jan. 2013 - Dec. 2014New York, NYSelf-employed food industry consultant in addition to full-time employment. Client: Poco Restaurant; 20 employees and ~$2 MM in annual revenues - Decreased COGS by increasing purchasing efficiency, reducing shrinkage, and building seasonable menus leveraging overstocked inventory resourcefully. - Created website and taught personnel to use in-house web-management tools, resulting in reduced outsourcing costs and increased online presence.
Prime AccessSenior Account Executive
Jan. 2010 - Dec. 2014New York, NYActivated multicultural marketing strategy for clients, including Novartis and Lufthansa. Partnered with Univision to launch an award-winning campaign to raise Hispanic awareness for Alzheimer’s disease; resulted in +7% awareness in 3 months.
IntuitJunior Consultant- Creative Services
Aug. 2009 - Nov. 2009Menlo Park, California- Authored a training guide and set responsibility standards as the first to fill the role. - Prepared specifications and production schedules to communicate creative execution of web content to developers. - Structured a complex resource archive and led a workshop to educate team members how to navigate the folder structure.
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