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Work Background
FarminaSocial Media & Community Manager
Apr. 2024New York City Metropolitan Area
Cummins&Partners NYCSocial Media Manager
Jun. 2022 - Apr. 2024New York, New York, United States• Create monthly social media calendars and weekly Instagram Stories for numerous Marriott properties.
• Manage high profile partnerships and curate customized content in a timely manner.
• Coordinate with the design team on all content requests and act as a project manager to ensure completion of all requests.
• Maintain client relationships and act as an intermediary between the client and agency when needed. • Develop quarterly performance reports to monitor progress of all social media channels for Marriott properties.
• Build and monitor social media engagement opportunities for Marriott properties.
• Increase Instagram engagement by 15% quarter over quarter by making strategic content changes.
Sir Kensington'sCommunity Experience Manager
Aug. 2020 - Jun. 2022• Created, built, and executed social media content strategy and copy for Facebook, Twitter, Instagram
and LinkedIn, resulting in increased Instagram post engagement of 7%.
• Identified and maintained micro-influencers and brand partners across all social media platforms. • Managed and executed newsletter email series to VIP consumers.
• Monitored, tracked and reported on feedback and online reviews in Salesforce and other similar
platforms.
• Coordinated with teams cross-functionally from R&D, Retail, and Quality Control about sensitive customer inquiries.
• Designed care packages and mailings for influencers.
• Created social media analytical reports on a monthly basis.
Emerald ExpositionsMarketing Coordinator
Aug. 2019 - Aug. 2020• Developed, created, and executed content strategy for 4 different trade show organizations on a weekly
basis for Facebook and Instagram.
• Enhanced social media presence and community engagement by 5%.
• Acted as a liaison between show exhibitors and show runners to ensure a seamless integration during event days.
• Managed all email correspondence for each individual event, about 2-3 events a quarter.
• Collaborated with graphic designers on newsletter creative and execution.
• Moderated projects and ensure all deadlines are met.
• Processed all vendor invoice requests and followed up to ensure timely payments.
• Oversaw and reviewed the collection of all contact information to confirm all data collected is up to
date.
• Managed event attendee relationships with platforms such as Salesforce, Reach Marketing and Edge.
fishbatAccount Executive
Mar. 2019 - Aug. 2019• Created blog and press releases ranging between 600 and 800 words.
• Increased consumer engagement on social media platforms such as Facebook, Twitter, and Instagram by 5% on a monthly basis.
• Oversaw a team of interns executing social media content natively on Facebook and third party platforms such as Hootsuite.
Likeable MediaCommunity Manager
Jun. 2018 - Feb. 2019• Managed 12 social media accounts for various clients on a monthly basis.
• Assisted the creative and strategy teams in the development, creation, and execution of content strategy for 3-5 clients.
• Developed weekly, bi-weekly, and monthly performance reports for multiple clients.
• Increased social media engagement between 5% and 10% on a monthly basis for all clients.
• Oversaw the management of 3-5 interns.
Socialike | A NYC Based Creative Social Media AgencySocial Media Specialist
Aug. 2016 - May. 2018• Developed 4-5 creative written topics that aligned with clients key messages on a monthly basis.
• Created 7-10 original content pieces including text and imagery for weekly blog and social media posts.
• Increased the number of followers on all social media accounts by 15% on a monthly basis.
• Oversaw the hiring and management of 2-3 interns per university semester.
• Executed monthly social media reports for 10-15 clients and created strategic plans based on those results for all clients.
Poetic Theater ProductionsAdministrative Intern
Feb. 2016 - Apr. 2016• Point of contact for all outreach efforts.
• Manage multiple social media accounts daily.
• Promote and publicize upcoming performances to hundreds of consumers emphasizing marketing skills.
Socialike | A NYC Based Creative Social Media AgencySocial Media Intern
Aug. 2015 - Jan. 2016• Develop creative written content that aligns with key messages and target audiences.
• Create original content for blog and social media posts, including text and images.
• Execute and schedule day-to-day posts on multiple social media platforms.
• Research topics and news for social media content to raise awareness for the company.
• Launch and manage social media advertisement campaigns on Facebook, Instagram, and Twitter.
The Madison Square Garden CompanyStudent Associate
Sep. 2014 - Dec. 2014• Managed multiple social media accounts for the New York City Rockettes on a daily basis.
• Created numerous contact sheets on Microsoft Outlook.
• Promoted and publicized over ten programs daily.
• Supplied content on multiple media forums.
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