BarentzMarketing Manager, HI&I
Sep. 2011Boca Raton, FloridaDesign product enhancement tools for sales team, web-based marketing, and e-marketing.
Design, develop, and maintain company and subsidiary websites.
Create direct e-mail marketing tools and e-mail blasts through Constant Contact with an average open rate of 43% and an average click through rate of 3.1%.
Develop branding strategy for new divisions and product lines through use of print ads focusing in the U.S., Canada, and Latin America.
Draft and edit press releases for multiple new company and product launches.
Support the Vice President and CFO with forecasting models, data interpretation, and profitability analysis.