Johanna Valderrama Serpa

Business Operations Manager | Growth Strategy | Process Optimization

Financial AnalystHead of GrowthPartnerships ManagerBusiness Development ManagerMarketing Analytics ManagerBrand Marketing ManagerFinanceConsultingSales & BizDevBusiness OwnerOffice AdministratorOffice AssistantCustomer Care SpecialistClient Relations SpecialistCopywriterMarketingData EntryData Entry SpecialistC-level ExecutiveOperationsStrategic managementTeam LeadershipAccount ManagementData AnalysisProducts & ConstructionBanking & Capital MarketsInvestment ManagementConsumer IndustryExpansionStrategic MarketingCustomer Success ManagerBanking OperationsMarketing DirectorCOOCSOAssociate PartnerEngagement ManagerAdvisorBusiness AnalystAuditor

I am a Business Administrator with more than 14 years of experience leading operations, commercial strategy, and business transformation across the banking, real estate, industrial, and services sectors. My professional focus is on improving operational efficiency, strengthening sales performance, and implementing structured processes that drive sustainable growth. Throughout my career, I have successfully led teams, optimized operational workflows, and implemented data-driven decision-making processes. I have extensive experience managing commercial operations, negotiating with suppliers and partners, and developing high-performing teams aligned with business objectives. As Commercial Director, I played a key role in transforming a family business into a structured private company, creating the international trade department, negotiating with global suppliers, and contributing to sustained sales growth of up to 50% annually. More recently, as Operations Manager, I have led customer service operations for American clients, building operational metrics, managing performance indicators, and ensuring high service standards. I am recognized for my strong leadership, analytical mindset, and ability to identify opportunities for improvement within complex operational environments. I enjoy building systems that allow companies to scale efficiently while maintaining strong team engagement. Currently, I am seeking new opportunities where I can contribute my experience in operations management, business strategy, and commercial leadership, while collaborating with international teams and continuing to generate measurable impact for growing organizations.