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Work Background
FusableSenior SEM Digital Marketing Specialist
Dec. 2024Build and optimize Google Search and Performance Max campaigns for a diverse client base. Audit and search engine optimize branded sites. Make recommendations for optimal content for corporate site.
Tenon SEMFounder
Sep. 2020 - Dec. 2024Charlotte, North Carolina, United StatesDirect digital marketing operations for clients across different vertical markets. Provide comprehensive digital marketing solutions including paid search management, ecommerce operations management, local search, technical search engine optimization, social media and email marketing.
Digimatiq Marketing, IncPerformance and Operations Manager
Dec. 2019 - Sep. 2024Charlotte, North Carolina AreaManage all marketing operations across client online marketing channels. Direct technical execution of marketing integrations between content management systems, CallRail, Google Ads, Google Drive, and Google Data Studio. Acquire and direct offshore outsourced resources including a team of content writers and developers. Responsible for bi-lingual assets on client sites. Second tier support for technical issues on all marketing platforms. SME for SEO for clients' lead generation and ecommerce sites. Responsible for regular PPC campaign optimization. Key contributor with marketing triage for client COVID crisis management.
TIAASite Search Analyst
Jan. 2019 - Dec. 2019Charlotte, North Carolina AreaChampion optimization best practices across internal business units for a two-year initiative to create industry-leading customer experience, site engagement, and results relevancy. Align with corporate and third-party SEO teams to improve site content across internal/external optimization plans and identify hidden behavior patterns. All projects follow an Agile/Scrum framework. Use Lucidworks Fusion and Solr platforms, JavaScript indexing and query pipelines, and Adobe Omniture, Google Analytics, Excel, and MySQL for analytics.
Boy Scouts of AmericaMagento Business Practitioner
Jul. 2018 - Dec. 2018Charlotte, North Carolina AreaContracted as a Magento subject matter expert to improve B2B & B2C site searches, data feeds, and ERP integration with multiple third-party enhancements under aggressive time constraints. Modified third-party extensions and core module extensions written by previous developers. Worked cross-functionally with product teams and as vendor liaison to advise best practices that ensured user experience, integration, site stability, and data quality. Involved with Git repos, MySQL DBA activities, external APIs, and custom functionality.
Computer Telephony Distributing (CTD)Director of Marketing and E-Commerce
Jan. 2015 - May. 2018Greenville, South Carolina AreaDrove sales and engagement for a network and telecommunications solutions distributor via online and traditional channels. Directed all development operations for Magento e-commerce site including site search (Elasticsearch and Solr), product data curation, on-page SEO factors, and appearance in Google and Bing. Assisted in managing and optimizing Amazon marketplace presence that vastly exceeded revenue expectations.
Geo. W. Park Seed Company, Inc.Digital and E-Commerce Marketing Manager
Nov. 2013 - Nov. 2014Greenwood, SCDirected all online and print marketing activities for horticulture and landscape design company comprised of four distinct brands. Led team of up to 12 art directors, developers, and production staff to consistently improve profitability and brand awareness.
• Working under tight budget constraints, drove projects for UX improvement, optimized PPC operations and ROI, and led video creation for social media and email promotions.
• Directed all web properties’ operational lifecycles for constant improvement of revenue and acquisition metrics.
• Leveraged website metrics to improve conversion rates, revenue, and qualified web traffic.
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