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Work Background
Adara - A RateGain Company Senior Partner, Customer Success
Jul. 2024Washington DC-Baltimore Area
Adara - A RateGain Company Senior Partner, Marketing & Customer Experience
Jan. 2023 - Jul. 2024Washington DC-Baltimore Area
Adara - A RateGain Company Senior Marketing & Customer Experience Manager
Oct. 2022 - Jan. 2023Washington DC-Baltimore Area
Adara - A RateGain Company Senior Account Executive, Tourism
Mar. 2022 - Oct. 2022Washington DC-Baltimore Area
U.S. Travel AssociationManager, Member Engagement & ESTO
Mar. 2019 - Mar. 2022Washington D.C. Metro Area• Managing and organizing the content for U.S. Travel's Educational Seminar for Tourism Organizations (ESTO).
• Managing the ESTO Awards program, recognizing U.S. Travel members for excellence and creative accomplishment in destination marketing.
• Managing the content, promotion and strategy for all ESTO and councils’ webinars and podcast series.
• Managing the Destinations Council's research and engagement projects.
• Assisting with board engagement, as well as bi-annual meeting content and logistics for the Destination CEO Roundtable. • Working strategically with the Destinations Councils Board of Advisors to develop their program of work, and a create timeline and strategies to reach the council’s goals.
• Providing content management for the councils and ESTO pages on ustravel.org.
• Working across departments to compile, design and edit quarterly council newsletters.
• Liaising between the U.S. Travel Association and their respective national councils, including the Destinations Council, National Council of Attractions and Experiences (NCAE) and the National Council of State Tourism Directors (NCSTD).
U.S. Travel AssociationCoordinator, Member Engagement & ESTO
Mar. 2016 - Mar. 2019Washington, D.C.• Managing and organizing the content for U.S. Travel's Educational Seminar for Tourism Organizations (ESTO).
• Managing the ESTO Awards program, recognizing U.S. Travel members for excellence and creative accomplishment in destination marketing.
• Managing the content, promotion and strategy for all ESTO and councils’ webinars.
• Providing content management for the councils and ESTO pages on ustravel.org.
• Working across departments to compile, design and edit quarterly council newsletters.
• Liaising between the U.S. Travel Association and their respective national councils, including the Destinations Council, Experience Network and the National Council of State Tourism Directors (NCSTD).
• Coordinating the location and flow of council meetings and corresponding activities.
• Assisting with board engagement, as well as bi-annual meeting content and logistics, for the Destination CEO Roundtable and Meetings Mean Business Coalition.
• Managing the logistics for council events at IPW, the travel industry's premier international marketplace.
• Promoting and elevating the NCSTD Travel Counselor Certification Program.
Hill Country HospitalityMarketing & Events Manager
Jul. 2015 - Mar. 2016Washington D.C. Metro Area
Haute Catering by RidgewellsEvent Designer
Jun. 2012 - Jul. 2015Washington, District of Columbia, United States
Visit AustinTourism Intern
Jun. 2011 - Aug. 2011Austin, Texas Area• Coordinated follow-up materials and fulfilled requests from travel industry clients following IPW 2011 in San Francisco, Calif.
• Updated tourism-related publications such as the meeting and destination guide and visitors guide. • Updated and maintained Simpleview with international lead data, key contacts for Austin partners and attractions.
• Assisted with the preparation for the annual Texas Gridiron Kickoff event in 2011.
• Updated Austin area itineraries.
• Created incentive itineraries for Austin and other Texas cities.
Punta Cana, Dominican RepublicGraduate Assistant
May. 2011 - May. 2011Dominican Republic• Conducted field research as a graduate student at the University of South Carolina.
• Collected and analyzed data from airport exit surveys at Punta Cana International Airport, and distributed these surveys to tourists from Europe, North America and South America.
• Presented the data analysis to developers and resort managers with our recommendations on how to improve the resort community and tourist experience in Punta Cana.
• Resided in Punta Cana, Dominican Republic to study the impact of tourism on this Caribbean community.
Royal Melbourne Institute of Technology (RMIT)Study Abroad
Mar. 2009 - Jul. 2009Melbourne, Australia• Areas of study included indigenous studies and affairs, communications and social relations, and urban tourism growth.
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