DRiV IncorporatedExecutive Director / Business Line Leader EMEA Braking
Nov. 2021 - Dec. 2023United Kingdom■ MD for Sub-Saharan Africa till Nov 2021, promoted to EMEA Business Line Leader (Ferodo Brakes)
• Automotive brake pad specialists (cars, trucks, mountain bikes & racing cars)
• Controlling manufacturing plant in Czech Republic & product management team in Italy
• Collaborating & accelerating engineering output for UK, Spain & Czech Republic
• Directing marketing initiatives via Belgium ■ People Management
• Leading & guiding 24 heads of business (600+ indirect) - sales, supply chain, HR, marketing, product managers & finance
• 360 strategy development & execution, business planning, brand shaping
• Regular review of KPI & scorecard - aligning business expectations
• Hands-on leadership, removes barriers to delivery, creates & embeds ownership culture, drives elevated service levels
• Shaping internal equity, diversity & inclusion ■ Fiscal Management
• P&L ownership for Ferodo brand, controlling & directing €270m revenue
• Cost & expenditure overview & management
• Commercial team collaboration to set yearly budgets
• Forecasting & sales analysis, with initiatives to narrow gaps between forecast & actuals
• As a board member (holding company) - leading financial consolidation programme, improving relationships with banking partners ■ Operational Leadership
• Supplier Management - secured competitive PSL (flexing negotiation power)
• Sales - control of retailer distribution & franchise model, mapping & execution of B2B & B2C sales channels
• Research & Development - shaping integration of mountain bike product, working with R&D • Internal communication driver between divisions ■ Achievements
• Took sub-Saharan division from in crisis to 16% growth in 2021
• With Head of HR, rolled out 2020 headcount restructure & furlough rollout
• Project managed closure of African manufacturing plant, relocated to Czech Republic
• Strengthened relationships with banking partners
• Identified & rolled out, growth synergies between distribution centre & manufacturing plants