PetalfastSales Director
Feb. 2023I lead PetalFast’s Northern California sales division, managing a team of six and overseeing a territory responsible for $60M in annual revenue. My role focuses on strategic growth, account management, and developing high-performing sales talent while ensuring consistent execution across 100+ retail partners. Key contributions: Spearheaded the successful launch of multiple cannabis brands across California, securing distribution in top-tier retail accounts. Developed and implemented targeted sales strategies that drove brand visibility and accelerated sell-through at the store level. Mentored and coached a regionally dispersed sales team, fostering leadership development and accountability. Built and maintained strong relationships with key retail buyers, brand partners, and distribution teams to ensure alignment and long-term success. Collaborated cross-functionally with marketing, operations, and leadership teams to optimize brand performance and field execution.
