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Work Background
TicketCPO | Product Director
Jun. 2021 - May. 2025São Paulo, BrazilMember of the Ticket Executive Committee in Brazil, reporting to the CEO and representation with the global benefits and engagement team Edenred, in France, in addition to the Board of Directors of Edenred Prepaid Solutions. • Leadership of the deep transformation of the core business of the Benefits business unit in Brazil in the face of the changing regulatory scenario and the entry of new competitors. • Direct management of the Product team (~80 people) and indirect management of the Technology team (~200 people), in an agile model (Tribe and Squads), responsible for the creation and development of products, customer experience, growth, CRM and data: - Business: B2B – HR Customers, B2C – End Users, Merchants, Internal Customers, Payments, Growth, UX / UI, CRM and Data. - Benefits & Engagement Products: flexible, food, meals, transportation, corporate cards and awards, salary anticipation and mobility. - Management and construction of Platforms and APPs. • Development of a new hybrid payment solution, new B2B platform, new end user APP for 100% of the base and new merchant reimbursement system. • Growth Structuring: 100% digital sales initiation, cross-sell, PLG strategy, partnerships, CRM, Data, necessary for revenue diversification, better customer experience and less dependence on the core-business.
C&A BrasilHead of Retail Operations and Financial Products & Services (Joint Venture with Bradesco)
Jan. 2015 - Jul. 2021Barueri, São Paulo, BrasilResponsable for Financial Services & Products, Retail Processes & Operations, Customer Experience, Sales Planning, Finance & BI, reporting to the VP of Operations and managing ~40 people:
• Leadership of the change process of a strategic business unit focused on financial products and services in retail, integrating operational, financial and customer experience areas, with direct action in critical processes of profitability, digitalization and sales acceleration. - In Financial Products and Services, negotiation and phase out, in parallel with the creation of a new financial operation, digital, fundamental for the granting of credit - Turnaround of the financial products and services operation - Direct participation in the IPO C&A in 2019 - Strong collaboration in C&A's digital transformation.
Marisa S.A.Financial Products & Services Manager
Jun. 2013 - Dec. 2014São Paulo, Brasil• Responsible for managing the Marisa Private Label Card, Co-branded Card, in partnership with Banco Itaú, Insurance, Dental Plan and other assistance. • Leadership of the initiative to boost, grow and profitability the Financial Products and Services front, taking care of the portfolio strategy and focus on the customer lifecycle. - Launch of new products such as insurance, dental plan, loyalty program and card re-branding. - Increase in customer LTV, through more assertive migration between products. - Design of the cross-sell strategy and revenue diversification, contributing to the result of Marisa's Financial Products and Services, ~30% of the company's total result.
Bradesco CartõesProduct Manager
Dec. 2009 - Jun. 2013São Paulo Area, Brazil• Portfolio management, customer lifecycle of Private Label, MasterCard and Visa products, through actions in the sale, activation, loyalty, monetization and retention. • Product Development, with creation of new features for BradesCard products.
Banco ibiPartnership Coordinator
Jul. 2004 - Dec. 2009São Paulo Area, Brazil• Commercial Relationship making the interface between the retailer and the other areas of the Bank. Negotiation of any and all commercial actions, product implementation, sales results. • Development of sales strategies for financial products in stores, through direct marketing, call center or active telemarketing. • Budget and P&L, through the definition and monitoring of the Marketing budget and co-participation in the financial analysis of business actions. • After-Sales, working in the area of Relationship with Sales Channels, quality of sales of financial products, in addition to training and internal incentive campaigns
Unibanco-Uniao De Bancos BrasileirosIntern
Sep. 2003 - Jul. 2004São Paulo, BrasilIntern of the "Banco do Futuro Project", a partnership between IBMEC and Unibanco. Expertise in the area of Products, Investments.
Banco SantanderIntern
Mar. 2003 - Sep. 2003São Paulo Area, BrazilIntern in the area of Private Banking, Products, with the main activities being the realization of investments and redemptions in funds and CDBs - 2003 | 2004.
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