Ingrid Coutinho - Product Manager, Remessa Online powered by Beetech

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Work Background

Remessa OnlineSenior Product Manager

May. 2025

FIAPProfessora

May. 2025Criação e apresentação da disciplina de Data Management & AI / Machine Learning e IA na prática.

Capivara TechFundadora

Jan. 2025Juiz de Fora, Minas Gerais, BrasilCapivara tech é a primeira comunidade de produto e tecnologia de Juiz de Fora, nosso propósito é conectar pessoas de produto e tecnologia, propor eventos do nicho além de fomentar o networking e o poder de inovação da cidade.

Grupo BoticárioProduct Manager Especialista

Nov. 2023 - Apr. 2025Atuei como Product Manager especialista na squad de Marketplace Integration no Beleza na Web, sendo responsável pela sustentação e evolução das integrações centre o Seller Center e a marketplace. Evolução de APIs: Liderei a manutenção e evolução das APIs e integrações que sustentam o core transacional do marketplace, incluindo criação de pedidos, atualização de status, emissão de notas fiscais e sincronização de catálogo. Conexão com Integradoras: Gerenciei a relação técnica com Bling, Tiny, AnyMarket, Plugg.To e outras integradoras, otimizando fluxos de integração e liderando melhorias em performance e cobertura de funcionalidades. Open API Management: Desenvolvi e priorizei endpoints estratégicos com foco em performance e cobertura de funcionalidades críticas, promovendo maior autonomia aos sellers via integradoras. Marketplace Out: Atuei na operação técnica do Beleza na Web como seller em marketplaces terceiros (ex: Mercado Livre Full), garantindo integrações robustas para estoque, pedidos e fulfillment. Portal do Seller: Coordenei melhorias na interface e backend do portal para sellers, promovendo maior estabilidade e redução de atritos operacionais. Projetos de Destaque: Redução de 400% no tempo de migração de integradoras: Estruturei e liderei o redesenho visual e técnico do fluxo de migração de integradoras, implementando validações automáticas e dashboards para acompanhamento em tempo real. Queda de 50% em cancelamentos por erro de integração: Identifiquei e corrigi gargalos no processo de integração de pedidos, melhorando a comunicação entre sellers e a plataforma. Consulta automatizada de Nota Fiscal via SERPRO: Implementei o modelo de consulta em tempo real para 100% dos pedidos, garantindo conformidade fiscal e rastreabilidade automatizada. Minha atuação é majoritariamente técnica (80%), com forte interface com engenharia, foco em integrações de backend, APIs públicas e sustentação de operações críticas em ambientes de alta escala

Cursos PM3Embaixadora PM3

Jul. 2023Mentoria de carreira e construção de conteúdos.

PromobitProduct Manager

Mar. 2022 - Oct. 2023- Strategic management of the Promobit APP - User discovery surveys and interviews - Continuous discovery and prototyping experiments and tests - Roadmap and planning for new features and troubleshooting - Management of Scrum and Kanban of delivery - Implementation of product documentation - APPS build planning and QA

eÓticaProduct Owner

Apr. 2021 - Mar. 2022São Paulo, BrasilMain projects: - Implementation of Cross sell in e-commerce, resulting in a percentage increase in sales of the indicated products. - Cart and Checkout reformulation based on customer feedback - Redesign Product Page with insights from satisfaction surveys and user tests - Implementation of A/B testing in feature releases - Leadership in documentation projects of development projects - Redesign User-oriented transactional emails - Deployment Heat Map tool - Creation of the first dashboard in Data Studio - Analysis and creation of behavior funnels in Google Analytics - Leadership in the Implementation of Automatic Reverse Order Returns - Implementation of Contact Us form with smart fields Main activities - Interface with projects from all departments acting as Product Manager - Technical analysis and prioritization of epics and features - Interface with QA and system tests; - Specification of demands, using user stories and job stories; - OKR coach; - Lead UX/UI changes and Product Discovery - Responsible for prioritizing demands and taking care of the product backlog; - Dissemination of the agile mindset, focusing on Scrum. - Support the teams regarding the use of the systems; - Preliminary analysis of bugs; - Organization of deployments - Tools used: Magento web e-commerce, Pipefy, Stark Bank, Konduto, Adyen, Tableau, Sales Force, Slack

Semente NegóciosEntrepreneurial Innovation Consultant

Jul. 2020 - Apr. 2021As a business consultant, I was responsible for imparting knowledge on entrepreneurship and innovation through workshops and facilitating the development of startups at various stages, from ideation to growth. I assisted businesses in market validation, business model design, solution development and testing, marketing strategies, sales process design, investment facilitation, and more, utilizing techniques such as Agile, Scrum, Design Thinking, Customer Development, Business Model Canvas, and Lean Startup. I had the opportunity to assess over 100 businesses for program selection and provided support in the training of over 50 businesses, of which more than 25 received direct consulting from me throughout the process.

IEEP - Instituto de Educação por Experiência e PráticaAgile Culture and Leadership Consultant

Jul. 2019 - Jun. 2020I was responsible for creating and managing programs and workshops for diverse clients, working on dozens of projects with the following key topics: - Agile Mindset Implementation (theoretical foundations, implementation, and follow-up) - Scrum Implementation (fundamentals, definition of ceremonies and artifacts, implementation, and follow-up) - OKRs Implementation (fundamentals, defining overall OKRs, defining team OKRs, implementation, and follow-up) - Open trainings such as Job to be done, Design Thinking, Design Sprint, and others.

EstontecoCEO e Co-founder

Sep. 2018 - Jul. 2019Juiz de ForaEmphasis - Presentation in English by Estonteco at the Innovation Hub in Malaysia among the finalists in March 2019. - Participation and award in 3rd place in the Hult Prize OnCampus UFJF international startup competition with Startup Estonteco; Estonteco is a startup that, with innovation in the field of knowledge, will form partnerships between us and technologies. A platform that offers the knowledge and means necessary for the development of unique and essential skills for the technological future. Awakening the potential of contemporary young people to meet the demands of the future.