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Work Background
CKH Consulting + CoachingPrincipal Owner
Oct. 2024Tampa, Florida, United StatesI help people grow their businesses on their terms while fulfilling their community's needs by incorporating my training and experience in operations, marketing, and brand health into two verticals. 🔬Biotech and Biopharma
I help start-up teams create and foster KOL Engagement Frameworks that fill gaps in their siloed approach. ❤️🔥 Passion to Pay for Retirement
I help career professionals planning for retirement adapt their hobby into a rewarding side hustle for now and into retirement.
IlluminaGlobal Marketing HCP Bureau Operations
Nov. 2022 - Oct. 2024Florida, United StatesStrategic engagement of thought leaders, patient advocacy leadership and patient ambassadors to further actionable insights in genomic health. • Health Care and Research Expert/Thought Leader Process: Delivered a globally visible strategy, exceptional practices, and work enriching technology capabilities for HCP Thought Leader management program. Virtual engagement participation satisfaction score 98% • Global marketing end-to-end health care professional management in line with rigorous compliance policy from needs assessment to agency reporting and audit response. • Coach and mentor through company programs for intern groups and 1:1 mentorships. Developed lasting relationships with mentees that continue today. • Strategic recruitment and securing of 60 global speakers for the Illumina Genomics Forum inclusive of globally recognized healthcare professionals, scientists, government officials, patient advocacy leaders and activists. • Production and art direction of Illumina Lightbox Conversions with notable attendees and speakers discussing actionable genomic insights. 7% of total impressions for the channel
https://youtube.com/playlist?list=PLKRu7cmBQlaihpelfy1tHpISU1OymI8pe
IlluminaGlobal Strategic KOL Engagement Corporate Marketing
Dec. 2019 - Nov. 2022San Diego Metropolitan AreaTrusted management team partner responsible for developing, driving, and standing up a never before global KOL engagement strategy and program while navigating the fast-paced, complicated, and interconnected world. Received Global Marketing Award with financial incentive. • Successfully engaged a growing global community of research & clinical KOLs (oncology, reproductive health, rare disease etc.) increasing visibility and positive perception of genomics in partnership with key subject matter experts in marketing and medical affairs. Grew database 31% Y/Y. • Built social media scoring method for measuring experts/thought leaders expertise, used for cross promoting content in Twitter (now X), and LinkedIn. Quarterly programs showed follower growth in X at double digit growth Q/Q in 2021 utilizing the scoring method as a selection criteria.
IlluminaMarket Development Manager
Jan. 2017 - Nov. 2019San Diego, CaliforniaClinical Key Opinion Leader Operations for Market Development in Oncology, Reproductive Health, Rare & Undiagnosed Disease and new emerging markets. • Resourced and implemented with global cross-functional team a KOL SFDC CRM integration with Illumina SFDC Digital Commercial Platform on shoestring budget. • Managed Semi-Annual User Group Meetings and prioritized feedback with vendor, IT, BA's in line with business priorities and available resources. User feedback favorability scores 79% positive impact. • Led bi-weekly core team meetings to address fixes, user needs, business impact/resource management and SFDC enhancements/upgrades • Led quarterly enhancement and data hygene programs with IT and data stewards • Annual business review with vendor KPI assessment, and future planning. Impacted 2 capability enhancements on the vendor roadmap 1 year ahead of schedule.
IlluminaMarket Development Contractor
Aug. 2015 - Jan. 2017San Diego, CaliforniaCoordinated advisory board meetings in rare disease, reproductive health and oncology segments globally. Inclusive of compliance documentation, contracting and payment. Develop a Key Opinion Leader CRM database
CKS Management & ConsultingPrincipal Owner
May. 2013 - Jan. 2017Greater San Diego AreaWe help small and medium lifestyle businesses identify insights that ignite measurable business growth through understanding, fresh ideas, and keen solutions. -Individual coaching for entrepreneurs and career professionals identifying their niche and optimal go-to-market strategies -Successfully increased SEO rankings of clients by thoughtful, cost-effective methods steeped in art and science. -Social Media strategy that owners can effortlessly scale on their own.
-Brand galvanization and operationalization for entrepreneurs.
-Marketing execution support and coaching for entrepreneurs.
Sony ElectronicsSenior Manager, Consumer Insights
Mar. 2007 - May. 2013San Diego, California, United StatesManage syndicated research portfolio of 40 partners for Sony Electronics US, 5 of them for Sony companies combined (Playstation, Pictures, Music, TV). Managed a team of 3 analysts. Published consumer trend reports across Sony's consumer electronics product categories and channels. Conduct custom research projects for internal product and sales team clients. Engage with other Sony company research teams on best practices, partner relations, and cross-functional projects. Negotiate and manage $15M in cross company (e.g. PlayStation, Sony Music, Sony Pictures, Sony TV) global research contracts. Created, launched, and managed Sony Electronics' first social media brand health measurement and campaign equity scorecard. Named co-inventor on pending patent for the algorithm. Co-created, launched, and managed a successful research analyst engagement program with the SVP of corporate communications. Created, launched, and managed Sony Electonics product marketing embedded analyst program. Getting qualitative and quantitative insights faster to the business for decisions. Founding member Sony Companies Research Council. Focused on optimizing resources, shared best practices and insights activation.
Sony ElectronicsManager, Research
May. 2003 - Feb. 2007Manage syndicated research portfolio of 40 partners for Sony Electronics US with a team of 3 analysts. Negotiate and manage $12M in research contracts.
Sony ElectronicsBusiness Planner
May. 1996 - Apr. 2003Production and retailer allocation planning, MDF management, Consumer Research, Design Planner Display Engineering
Chlorinators and ControlsProcurement Manager
Oct. 1990 - Apr. 1996Escondido, California, United StatesManaged Procurement for Water and Waste Water Treatment Builder and Maintenance Business. Inclusive of certifying shipments, receiving, inventory control.
Home Federal Savings & LoanBank Teller
Oct. 1987 - Oct. 1990Escondido, California, United StatesWindow and drive-through bank teller. Focused on incoming transactions for deposits, withdrawals, bank checks, safety deposit box visits. Offered cross-selling opportunities to clients.
Alyeska Pipeline Service CompanyCollege Program Intern
Jun. 1981 - Aug. 1981Valdez, Alaska, United StatesOffice intern focusing on accounting and finance data entry. Word processing documents. Organizing database information. Outdoor Maintenance intern focusing on land management, mechanical maintenance of water lines, painting, and bear proofing.
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