Annie Finlay - Growth Product Manager,

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Work Background

FundAppsGrowth Product Manager

Apr. 2022London, England, United Kingdom- Built and launched a client-facing community platform from the ground up, driving adoption across 400+ clients in the first year, entirely self-led initiative spanning strategy, design, build, and go-to-market. - Scaled a community platform into a strategic channel for client feedback and co-creation, directly shaping roadmap priorities and accelerating adoption of new features. - Led the transition and shutdown of a mature product stream, managing stakeholder expectations and retaining core talent through the pivot. - Stood up a new cross-functional product squad from scratch; established mission, rituals, and delivery cadence within two weeks. - Launched a brand-new MVP in under 45 days, working closely with design, engineering, and a sponsoring client to prioritise scope and manage technical feasibility. - Collaborated with a strategic sponsor client to co-design a compliance tool that met critical regulatory pain points. Shipped version 1 with zero blockers and positive initial feedback. - Navigated technical and commercial trade-offs to bring an early-stage concept to life, aligning internal leadership and external partners. - Designed and launched a product-led growth (PLG) pilot for a legacy product, targeting top-of-funnel activation via in-product onboarding and self-serve conversion triggers. - Built PLG campaign playbooks and defined activation and engagement metrics, aligning OKRs with commercial, product, and marketing goals. - Partnered with marketing and sales to launch a PLG nurture journey, creating follow-up campaigns for warm leads to drive pipeline momentum.

RegTech AssociatesMarketing Manager

Mar. 2020 - Apr. 2022London, England, United Kingdom- Built and executed the marketing strategy that aligns with the business goals and delivered the needs of our core audiences, all while executing the tactics behind the strategy. - Defined and owned the multi-channel content strategy to establish the company as a thought-leader and drive brand awareness, including producing a monthly newsletter, implementing a content ratio on social channels, publishing a consistent blog calendar, sourcing speaking opportunities, and creating multimedia content (webinars, podcasts, video promotions, etc.). - Project managed the creation of our own digital platform product and coordinated the launch to market. The launch included a multi-channel marketing plan which exceeded all the KPIs set. - Created and executed our social media strategy, increasing our LinkedIn network and company page following by 154% in 18 months. - Built and implemented our new website while fully SEO optimising the site. Within the first six months, website visitors increased by 39.1% and page views increased by 42.3%. My SEO efforts improved our website visibility substantially, ranking our pages 283 points higher collectively over 17 tracked keywords. - Optimised our email channel by segmenting our audiences and refining our messaging, resulting in a MoM average open rate of 33% and a click-through rate of 15% across all marketing emails. - Coordinated the marketing efforts for the successful launch of client research projects with our partners, the City of London Corporation, the New South Wales Government and the Australian Investment and Trade Commission. - Performed a data hygiene exercise to clean our CRM system of old data and segment our contacts to allow for more targeted email marketing. - Defined the KPIs for our marketing efforts and set benchmarks for each activity. - Developed the tone of voice so that all team members speak and write on behalf of the company in a collective voice, and defined our brand guidelines.

The Chartered Governance InstituteMarketing Manager

Apr. 2019 - Mar. 2020London, United Kingdom- Qualification sales targets met with dedicated multi-channel marketing campaigns for eight qualifications across charity, financial, education and health sectors in 2018/19. - Exceeded financial study texts sales target by 86% in 2018/19. - Achieved a 10% increase in study texts sales across the corporate, academic, health, charity and sports sectors compared to previous year in 2018/19. - Sales targets for study texts in 2019/20 were already 75% achieved six months into the year. - Wrote and implemented new content and user journey on our website for our core qualifying programme for the introduction of the new syllabus. This increased visits to the website by 10% over a two month period and decreased queries to our customer service team. - Created online Discovery Packs for short courses along with the development of a follow up process has resulted in a new channel for sales and lead generation. - Assisted in the creation of member and student personas which led to focussed marketing campaigns and has helped colleagues across the business become customer-centric.

The Chartered Governance InstituteSenior Content Marketing Executive

Aug. 2018 - Apr. 2019London, United Kingdom

The Chartered Governance InstituteMarketing Executive

May. 2017 - Aug. 2018London, United Kingdom

Massé IncorporatedMarketing Coordinator

May. 2016 - Mar. 2017Hamilton, Waikato, New ZealandAchievements: - Increased financial membership numbers by 45% in 10 months - Increase club sales by 20% in 10 months - Developed and launched the new website - Implement a dedicated 12 month, multichannel marketing plan. Main responsibilities - Increase Club membership and Club sales within the four Pool and Snooker Venues in New Zealand. - Produce marketing campaigns using our social media channels, email, newspapers, B2B Marketing and flyer drops. - Create content for the Clubs channels - website, social media, emails, etc. - Manage the SEO strategy and AdWords - Create an overall marketing plan for the business and individual marketing plans for the Clubs around the country - Design all graphical assets for the promotion of events

Baker Tilly Staples RodwayClient Services Assistant

Mar. 2015 - May. 2016Hamilton, Waikato, New ZealandMain responsibilities included: - Xero monthly accounts - Xero invoice processing - formatting and editing annual accounts - general data entry

Little MashBusiness and Marketing Manager

Mar. 2014 - Mar. 2015Hamilton, Waikato, New ZealandMain responsibilities: - managing the day to day operations for both the bricks and mortar store and the online store - managing social media channels - managing email communications - managing supplier relationships - budgeting - customer support - fulfilling orders and inquiries - building overall brand awareness, customer loyalty and brand portfolio

GlassonsAssistant Manager

Jan. 2010 - Mar. 2014HamiltonManaging the store, merchandising, employee relations, sales, making daily/weekly/monthly/quarterly targets, dealing with the regional and national managers on a weekly basis, operations management, sales management, branch payroll for employees.