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Work Background
ChewyInternal Communications Manager
Nov. 2021
Beauty SuitesBrand Executive Director
Oct. 2018United States, StuartConceptualized Brand from end-to-end, created logos, collateral, developed space. Social media strategist and content developer. Media liaison and risk mitigator.
S2 GlobalCommunications and Brand Manager | Private Sector
Jan. 2017 - Sep. 2019Fort LauderdaleDeveloped PR media kits and press releases to build brand reputation and reach a wider international audience. Wrote scripts for CEO and executives on media interviews. Drove earned media, new contracts, accolades, and honors in the contraband seizures field. Strategized on media events for Rapiscan Classic, a PGA championship, including oversight of all event aspects. Arranged local volunteer, fundraiser and security summits events to increase PGA event awareness and attendance participation to build a stronger and safer sense of community. Managed Internal Communications creating a consistent and effectice distribution of business news, updates, and important information between our corporate office and subsidiaries. Developed LinkedIn digital media campaigns to promote impactful success stories to connect the consumer to company’s mission and goal. Crafted internal and external facing articles and newsletters that established S2 Global as experts in the field and as the best center of training for contraband seizures. Managed consultant agency to support high volume of content for social and print. Led all large-scale company meetings (Town Hall, Summits, etc) across national and international time zones. Including LATAM, Europe and Middle East. Collaborated on tradeshows and conferences to create innovative, immersive and unique experiences for consumers and vendors.
Chima Brazilian SteakhouseMarketing Manager
Jan. 2016 - Jan. 2017Fort LauderdaleScaled marketing strategy: developing customer insights, business data and competitive analysis to determine the business opportunity and the translation of those insights into key strategies. Lead execution of all project deliverables, including brief development, collaboration with internal subject matter experts and collaboration with Legal. Participated and coordinated fundraisers and local charities regularly to build a local presence, brand awareness and reputation with local Chamber of Commerce, City of Fort Lauderdale and numerous other organizations. Proactively partnered with Insights, Media & Analytics to establish KPIs and align on a measurement plan against key metrics. Build collaborative dashboards that help visualize data. Wrote playbooks, guidebooks, and many internal emails to keep employees connected and engaged. Developed event and pricing catalogs, magazines, and other print materials.
The Cheese CourseSocial Media Manager
Jan. 2012 - Jan. 2016Miami/Fort Lauderdale AreaDesigned and implement a long-term, multi-channel social media strategy across platforms including Facebook, Twitter and Instagram. Identified channel-specific strategies and expansion opportunities to support engagement and traffic diversification goals. Measured, analyzed, and optimized performance of owned social channels, including generating reports tracking engagement and key social metrics, to grow audience and engagement. Forged successful merchandising seasonal campaigns to increase sales (up to 30% spike) with partnerships of related brands, i.e., “Life is gouda” cheese campaigns. Optimized daily strategies and transformed sales pipeline with new catering and delivery services. Led editorial monthly content calendar and priorities while evaluating audience consumption
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