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Work Background
Grupo SinevaGeneral Manager
Jun. 2025 - Dec. 2025Bogota, D.C., Capital District, Colombia
GL Group S.ACountry Manager
May. 2024 - Mar. 2025Bogotá, Capital District, Colombia- Increased Monthly Recurring Revenue (MRR) by 27% through targeted B2B sales and strategic customer engagement. - Reduced customer acquisition cost (CAC) by 7% by refining digital marketing campaigns and optimizing lead conversion strategies. - Implemented a CRM system, streamlining sales workflows and improving pipeline visibility, increasing sales closure rates by 30%. - Led market expansion efforts, developing new strategic partnerships and strengthening the company’s presence in high-growth industries. - Executed a go-to-market strategy, achieving brand consolidation and boosting customer retention rates.
CI Terra BunkeringCOO & Sales Director
Oct. 2019 - Jun. 2024Bogota,D.C., Capital District, Colombia- Reduced supply chain costs by 15% through strategic supplier negotiations and cost analysis using advanced Excel tools. - Optimized B2B sales strategies, increasing MRR and customer lifetime value through KPI-driven decision-making. - Improved operational efficiency by implementing data-driven maintenance cycles, reducing downtime, and extending asset lifespan. - Designed KPI dashboards to track cost efficiency, sales performance, and operational productivity, supporting business intelligence initiatives. - Built strategic partnerships, identifying growth opportunities and increasing market share and revenue.
CI Terra BunkeringCommodity Trader
Apr. 2019 - Jun. 2024ColombiaWorking on creating new relations, and strategic alliances for the Oil and Energy sector.
Vapor Express Co. SASGerente General
Sep. 2014 - Jun. 2024Barranquilla, Colombia- Developed and launched an industrial cleaning system using steam technology, opening new B2B market opportunities. - Optimized financial and administrative management, reducing operational costs and increasing profitability through resource allocation strategies. - Designed KPI dashboards to track financial, operational, and sales performance metrics, enabling data-driven decision-making. - Expanded the business into new markets, ensuring regulatory compliance and optimizing distribution channels.
FrudantaGeneral Manager
Oct. 2012 - Nov. 2014Barranquilla, Colombia- Developed and launched a dehydrated fruit product line, securing strong market penetration and international expansion. - Led B2B sales and retail distribution strategies, increasing revenue and brand visibility. - Implemented process automation in plant operations, reducing waste and ensuring consistent product quality. - Negotiated supplier contracts, optimizing cost-effective procurement and improving profit margins. - Developed financial models to track sales, costs, and profitability KPIs, supporting long-term growth strategies.
Just FruitPresident
Sep. 2011 - Mar. 2013Miami/Fort Lauderdale AreaI introduced an innovative line of dehydrated fruits into the healthy snack market, achieving strong market penetration and consumer adoption. Ensured compliance with health and export regulations, establishing a presence in the international market. • Sales strategy management. • Production and logistics coordination. • Purchasing and supplier management. • Branding, marketing, and strategic development. • Key Achievements: Led business expansion into new national and international markets by developing market entry strategies.
The Art of Health CareFinancial Manager
Oct. 2009 - Dec. 2011I designed and implemented comprehensive financial management protocols, optimizing cash flow and reducing costs. I prepared and approved annual budgets, ensuring alignment with organizational objectives and long-term goals. I conducted a detailed analysis of financial statements to identify operational improvement areas and revenue growth opportunities. I negotiated favorable credit terms with financial institutions, improving liquidity and ensuring operational stability. Key Achievements: Optimized financial management processes, reduced costs, improved cash flow, and secured favorable credit terms, ensuring operational stability and long-term profitability.
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