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Work Background
FMXContent Manager
Mar. 2024Columbus, OH~ Develop SEO-focused content strategy, producing 12+ optimized articles quarterly to boost organic search performance.
~ Manage company blog, LinkedIn page, and external newsletters with branded content for higher education facility clients.
~ Create case studies, white papers, and practical resource guides to support customer acquisition and retention.
~ Collaborate cross-functionally with internal stakeholders to align messaging with platform features and customer needs.
FlexeContent Marketing Manager
Nov. 2021 - Dec. 2023Seattle, Washington, United States~ Led content development across the Flexe Institute and corporate channels during critical warehousing disruption periods.
~ Wrote and promoted macroeconomic articles, industry trend reports, and white papers, growing subscriber base to 2,000+.
~ Worked cross-functionally with campaign managers and digital strategists to distribute high-impact content to targeted audiences.
~ Created trusted industry messaging highlighting demand volatility, warehousing flexibility, and consumer behavior trends.
Zipline LogisticsSr. SEO/Marketing Specialist
Mar. 2019 - Nov. 2021Columbus, Ohio Area~ Designed and executed SEO strategies to increase digital visibility within the CPG freight brokerage space.
~ Developed "Trust Us" campaign messaging and educational content aimed at food brands, highlighting on-time delivery performance.
~ Created blogs, trade articles, white papers, and digital ads that strengthened Zipline’s brand with retailers and national partners.
~ Contributed content to major outlets including National Retail Federation and Wall Street Journal features.
Cynexis Media - Digital Marketing AgencySr. Content Manager
Sep. 2018 - Mar. 2019Grandview, OH~ Developed digital marketing strategies for 30+ clients across legal and local service industries.
~ Managed client communications, developed inbound leads, and led content execution across WordPress and Shopify platforms.
~ Created SEO blog content, paid digital ads, and web copy focused on local visibility and lead generation.
DHL IT ServicesCommunications Specialist
Jun. 2017 - Sep. 2018Westerville, Ohio, United States~ Produced internal communications across North, Central, and South America for 5 business units.
~ Partnered with C-Suite leaders to craft executive emails, strategy decks, and internal newsletters.
~ Aligned global messaging to support strategic initiatives and cross-regional collaboration.
Civitas MediaManaging Editor
May. 2014 - Jun. 2017Bellville, OH~ Oversaw editorial operations for two local newspapers; managed newsroom and editorial calendar.
~ Created and edited original reporting across government, education, business, and public safety beats.
~ Maintained publication websites and published daily digital content.
ScripType PublishingNews Reporter
Mar. 2014 - Jun. 2014Richfield, Ohio, United States
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