I’m a content marketing strategist with over a decade of experience shaping B2B brand voice and messaging in logistics, supply chain, and SaaS. My focus is on translating complex topics, from freight visibility to macroeconomic trends, into high-impact content that builds credibility, drives engagement, and supports long-term growth.
Whether I’m developing SEO-rich content ecosystems, launching thought leadership initiatives, or aligning marketing with real-world sales goals, my approach is always rooted in industry knowledge and audience understanding.
I’ve had the opportunity to work with dynamic organizations like Flexe, FMX, Zipline Logistics, and DHL, building everything from macroeconomic insight series to internal messaging frameworks and customer-focused resource libraries.
What drives me is creating content that doesn’t just look good, it works. It informs, builds trust, and moves people to act.
Let’s connect if you’re in the world of logistics, supply chain, or tech - I’m always interested in learning how others are telling their stories and solving real challenges with smart content.More...
Iain Paterson
advisory, consultancy@Semi retired
Verified
In my role as Global Head of Program Management at FPC-Global, a leading digital/smart building consulting company, my focus was specializing in business efficiency and process optimization. Utilising my significant leadership background and experience in portfolio, program, & project management, strategic planning, and business development I have a keen eye for detail and a dedicated focus on delivering client satisfaction. I have overseen various successful projects, delivering strategies that have propelled FPC-Global to its current industry-leading status.
I have led cross-functional International teams and streamline processes, ensuring smooth operations and business growth.More...