Anshum Maini

Advertising and marketing specialist

CopywritingCopywriterContent WriterMarketingPartnerBusiness OwnerMarketing DirectorActorConsultingEntertainmentBrand Marketing Manager

Hi, I’m Anshum—an advertising and marketing professional with 9+ years of experience building and growing brands across India and Southeast Asia. I’ve worked with leading agencies like Ogilvy, DDB and JWT, helping clients craft campaigns that connect, convert, and create long-term impact. From brand strategy and creative development to client servicing and go-to-market planning, I’ve partnered with iconic names like Mountain Dew, Dove, Livon, Mother Dairy and Pernod Ricard—driving growth across diverse industries. I’m open to high-value projects in advertising, marketing strategy and brand building. Whether you’re launching a new product, entering a new market, or just need fresh creative thinking—I can help. Let’s connect if you’re looking for sharp ideas backed by strong execution.

Feedback from Anshum’s ex-colleagues

user-post-1

user-post-2

user-post-3

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

Partnerships Manager

M&C Saatchi PerformancePartnerships Manager

Jul. 2024Singapore, Singapore

Business Development Manager

SmartkarmaBusiness Development Manager

Feb. 2022 - May. 2023Singapore, Singapore

MBA Intern

SmartkarmaMBA Intern

Nov. 2021 - Jan. 2022Singapore, Singapore

ZALORA GroupMBA Marketing Intern (Brand Partnerships)

May. 2021 - Nov. 2021Singapore, SingaporeStrategize and constantly improve ads platforms by maintaining external stakeholder relations and getting regular feedback, creating new value propositions that enable better seller experience thereby making the platform more appealing. Create holistic strategy for the ads platform.

TBWA\IndiaPre MBA Associate - Brand strategy and planning

Sep. 2020 - Nov. 2020Create effective GTM strategy for new product launch by analysing potential positioning opportunities. Brand managed: Nissan

Pre-MBA Associate - Digital marketing

River Advertising.Pre-MBA Associate - Digital marketing

Mar. 2020 - Jul. 2020Manage content creation and campaign execution on various social platforms (FB, Instagram and Twitter), increasing brand conversations and consumer engagement. Brands managed: Pernod Ricard India (Blenders Pride and Imperial Blue) and DLF Promenade

Director, Business Development and Marketing

Super Refrigeration ( India ) Private LimitedDirector, Business Development and Marketing

Mar. 2017 - Mar. 2020Responsible for constant process improvements to reach maximum operational efficiency. Supervise production and lead new product development. Identify new revenue generating streams and growth opportunities in untapped countries. Reinvent, develop and implement brand strategies, and lead marketing efforts.

Deputy Manager Marketing

Bajaj FinservDeputy Manager Marketing

Apr. 2016 - Mar. 2017Pune, Maharashtra, IndiaDevelop and lead marketing efforts for the given product portfolio - Supervising content creation and tracking marketing funnels for each campaign, optimising the CPC, CTR and conversion rates. Achievements: Culture Beacon Award

Sr. Account executive

Ogilvy & Mather AdvertisingSr. Account executive

Jun. 2015 - Apr. 2016Meet clients to understand their bespoke requirements and suggest effective advertising and marketing solutions for both brand building and brand development. Cross-functional collaboration with internal teams (copy, art and studio) and third-party vendors. Brand managed: Hindustan Unilever Limited (Dove haircare)

Executive, Business Communications

DDB Mudra GroupExecutive, Business Communications

Aug. 2014 - Jun. 2015Lead communication development for each brand by understanding the marketing issues faced by the clients. Cross-functional collaboration with internal teams (copy, art and studio) and third-party vendors. Achievements: Extra Punch Award Brands managed: Mother Dairy (Dhara and Safal), Marico (Livon portfolio) and PAYBACK

Trainee

Jun. 2013 - Dec. 2013Gurgaon, IndiaSupport with execution of campaigns (creation) - writing creative briefs, briefing internal teams (copy and art) and coordination with studio. Track and update competition analysis decks. Brands managed: Mountain Dew, SpiceJet and Sofy (Unicharm)

Requests

Touchpoint image

0

Personal Pitch

Advertising & Marketing Consulting: Your Growth Partner

Intch is a Professional Networking App for the Future of Work

300k+ people

130+ countries

AI matching

Get Intch if you'd like to

Get Recommended to New Customers

Connect with Like-Minded People

Find a side project

Reach Top Niche Experts

Find Jobs on a Hidden Market

Find a Perfect Co-Founder

Find a Trusted Mentor

Hire Top Global Professionals

See more people like Anshum on Intch

Marketing

702932 people

42

E-Commerce Operations Executive @ Mielmiyu

15

Communication Director @ Benschop Communications Consultancy

15

Senior Regional Marketing Manager, Asia Pacific @ dsm-firmenich

MarketingMarketing Director

96325 people

15

Communication Director @ Benschop Communications Consultancy

15

Senior Regional Marketing Manager, Asia Pacific @ dsm-firmenich

16

Branding, UIUX, Creative Marketing Consultant @ LifeSolutions.Work