TLT ConceptsHospitality Coordinator - Marketing Executive
Feb. 2023 - Aug. 2024Developed and executed brand-building initiatives, crafting engaging presentations and supporting high-level marketing strategies. Spearheaded the creation and launch of innovative campaigns and activations, enhancing brand visibility and guest experience. Managed high-profile sponsorships, including a collaboration with Philip Morris International (PMI), ensuring successful activations. Optimized the company’s digital presence, leading to a 25% increase in online engagement by refining website content, managing social media, and updating Google listings, TripAdvisor, and mobile applications. Leveraged AI-driven solutions to streamline customer experience, reducing complaints by 15% and improving satisfaction metrics. Led backend operations for TLT Signature Hotels and associated brands, ensuring smooth execution of marketing initiatives. Successfully launched 40+ marketing campaigns, driving customer acquisition and brand loyalty.