Lowry Liquors-Alameda Liquor MartGeneral Manager / Marketing Coordinator / Buyer (Wine & Spirits)
Jan. 2016 - Mar. 2018Denver, ColoradoI directed all the daily store operations in addition to team building (onboarding), staff training, and development. I mastered market penetration and analysis, enabling a clear influence upon the market drivers, trends, and influences. I strategically planned and rolled out all the wine and spirits promotional campaigns, end-to-end, including all the online platforms and social media. I also interfaced directly with—and consulted customers on—the products and services daily while fostering strong, working relationships with suppliers and industry partners. ♦ Regularly increased sales by identifying innovative product staging and implementing promotional pricing structures. ♦ Achieved ranking in top 10 best wine shops in Denver for both locations for targeted marketing efforts, procuring elevated product quality, fostering excellent relationships with guests, distinguished vendors, and building a high-performance, passionate staff team.