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Work Background
Eastfolk Creative Co.Co-Founder
Jan. 2023Chester County, Pennsylvania, United States
Corbett Inc.Director of Marketing
Sep. 2019 - Dec. 2022Norristown, PA- Develop concepts for advertising or promotional campaigns - Effectively translate ideas to the creative team of copywriters, designers, film and photo crew - Lead multiple projects from conception to completion in accordance with deadlines - Steer or write scripts - Oversee photo and video shoots
Self-employedWeb Designer
Mar. 2019 - Jan. 2022- Design engaging and responsive landing pages - Integrating client CMS programs and data feeds into websites - Optimize sites for maximum speed, scalability, and search-ability - Ensuring website function and stability across devices i.e. desktop, mobile, tablet
New Mexicann Natural MedicineDirector of Brand Strategy & Marketing
Mar. 2017 - Mar. 2019Santa Fe, New Mexico Area- Develop brand architecture, positioning and strategy - Coordinating marketing strategies with the sales, financial, public relations, and production departments - Plan, strategize and execute designs and activities to establish and maintain brand presence in the market - Developing the marketing strategy for new and existing products - Undertake product development and visual packaging design. - Design sales tools and collaterals
Beals & CoCurator & Artist Manager
Oct. 2014 - Feb. 2017Santa Fe, New Mexico Area- Art and Artist consulting, including technical and conceptual development and sales strategy - Working closely with individual artists, developing relationships with new artists, and promoting exhibitions and work by individual artists - Art Exhibition and Event organization, including concept and curation - Coordinating pre-show and post-show activities for art exhibits - Managing all media, press and public relations - Press Release writing and distribution - Designing of all communications collateral, including web pages, E-mail newsletters, brochures and fliers. - Developing and updating the gallery website - Manage digital collections management system including: original cataloging of art and updating catalog records - Inventory Management - General administration, budgeting, finance and accounts
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