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Work Background
Peabody CommunicationsVP, Digital Marketing & Design
Aug. 2020 - May. 2024Nashville, Tennessee, United StatesAs the Vice President of Digital Marketing and Design at Peabody Communications, I harnessed my extensive background in web design, graphic design, and digital marketing to lead a dynamic marketing team. Together, we successfully executed targeted strategies tailored to our clients' unique brand identities and overarching business goals. My leadership style is rooted in a hands-on approach, allowing me to guide my teams with both vision and practical expertise. This collaborative approach has been instrumental in ensuring that Peabody retains between 75% to 100% of project budgets in-house. This accomplishment not only underscores the depth and breadth of my skill set but also speaks volumes about our ability to seamlessly integrate diverse disciplines into cohesive, high-impact campaigns.
Franklin American Mortgage CompanySenior Digital Marketing Manager
May. 2012 - Aug. 2020Franklin, Tennessee, United StatesApplying both creative and technical knowledge, I spearheaded the successful implementation of multiple enterprise integrations aimed at optimizing marketing operations. These initiatives resulted in an impressive 45% reduction in departmental requests from both B2B and B2C channels served by the marketing department. Additionally, I assumed a pivotal role as the primary design leader within a dynamic team of 10 for the prestigious title sponsorship of the Franklin American Mortgage Music City Bowl. Through strategic design applications and meticulous execution, we not only elevated the event's profile but also significantly bolstered the brand's resonance and value on a national scale.
Birdsong CreativeArt Director / Head of Creative
Apr. 2008 - May. 2012Franklin, Tennessee, United StatesRecruited to lead the creative team, I orchestrated transformative enhancements in design and production output. Introduced WordPress as a strategic addition to our service portfolio, sparking a remarkable expansion, doubling revenue from website sales within six months. My persistent endeavors in shaping the agency's branding, marketing, and web design propelled us into a significant growth phase. This resulted in the acquisition of a larger workspace to accommodate the notable 25% increase in staff size, cementing our position as a regional design leader poised for continued success.
Ka-lyda-scope DesignCreative Director / Head of Marketing
Jan. 2002 - Apr. 2008Nashville, Tennessee, United StatesManaged all operations including networking, client communication, project management, financial planning, as well as design and development, resulting in a comprehensive understanding of all aspects of running a design business. Successfully executed projects from start to finish by setting timelines, managing budgets, and ensuring deadlines were met, leading to long-term client relationships and return customers. Modernized the brand and website of a 50+ year Nashville icon which ultimately attracted the attention of a large corporate buyer, netting the owners a healthy offer on the business.
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