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Work Background
PLZ CorpProduct Marketing Manager
Mar. 2024United States
Newell BrandsAssociate Brand Manager, Coleman
Jul. 2022 - Mar. 2024Chicago, Illinois, United StatesManaging the implementation of innovation projects of the product roadmap while also maintaining the base business renovation process for key retailers Leveraging IRI and NPD data to help inform category and item level trends to help inform what needs to be prioritized in the innovation funnel
Completing competitive research through POS data and store walks to inform on the state of the category in the marketplace and show what is needed to keep a competitive offering
Analyzing and helping conduct consumer research studies to get ingrained into the jobs to be done of our target consumers in order to strategically market and develop to their needs
Spectrum Brands, IncAssociate Brand Manager - Strategy & Innovation
Feb. 2021 - May. 2022Middleton, Wisconsin, United StatesManaged all phases of new product development from ideation to launch on new items Analyzed category and POS data to help inform the direction to take for new projects Conducted consumer research studies to validate new product ideas and concepts Owned the P&L for any new product innovation going into our retail partners Completed a SKU rationalization process to achieve a condensed and effective product portfolio Worked with engineering and sourcing to develop new products at the best cost we can achieve
Wilton BrandsProduct Manager, eCommerce
Nov. 2019 - Nov. 2020NapervilleResponsible for the management of the product portfolio across all six eCommerce platforms that the company focused on as well as our own Direct to Consumer business Completed the new product development lifecycle for over 50 items across our four main product categories to launch to our online retailers Collaborated with the digital marketing team to plan a marketing budget and provide product pacing throughout the year
Thermos L.L.C.Associate Product Manager
Jul. 2018 - Nov. 2019Schaumburg, IllinoisManaged the product development life cycle for two hard goods product lines Developed SKUs for different channels such as mass, club, sporting goods, and grocery Worked to create and develop POP displays and packaging for products Trained and managed the assistant product manager on all my previous responsibilities
Thermos L.L.C.Assistant Product Manager
Jan. 2017 - Jul. 2018Greater Chicago AreaActed as a product expert to answer any questions from the sales team Worked with the marketing team to coordinate new product launches Managed the set-up of new products and communicated info to sales via Salesforce Supported the daily tasks of over 100 SKUs from different brands and product lines
CintasManagement Trainee - Direct Sale Strategic Markets
Jul. 2016 - Jan. 2017Greater Chicago AreaParticipated in a rotational program to gain experience in different sectors of the business
Worked with Mailchimp and Survey Monkey to analyze data and trends to form conclusions Created reports using information from research on industry trends and news
Collaborated with cross functional teams for daily task and projects
Assisted with the transition of the company to the new eCommerce platform
Hooked, Inc.Marketing/Sales Intern
Aug. 2015 - Dec. 2015Urbana-Champaign, Illinois AreaPerformed sales pitches to local business to use our service Created new business relationships to grow the business and gain users
Grew business opportunities via networking to reach new markets
Managed weekly events at restaurants to promote the business
Jarden Safety & SecurityMarketing Intern
May. 2015 - Aug. 2015Aurora, ILResearched and completed Vendor Forms for retailers on a multitude of products
Evaluated SKUs and the inventory of current parts on hand and on parts on order
Launched 18 new SKUs and assisted in new product development and research
Performed in depth competitive research and store shops and identified different planogram set ups Trade marketing research on where the company could potentially launch new and existing products
Gained experience of working in a team setting and being relied upon for a variety of tasks
Part of the annual sales meeting and gained good background for how a corporation forms a yearly plan
Experience with ecommerce by working with Amazon.com and other retailers
Fluent GrpStaples Student Intern
Feb. 2015 - May. 2015Urbana-Champaign, Illinois AreaResponsible for the promotion of the Staples brand on campus Constructed new and creative ideas about different promotional events
communicated with a variety of different student organizations to grow brand recogntion Be knowledgeable and answer any and all questions students may have about the business
American Marketing AssociationMarketing Team Member
Sep. 2012 - May. 2013Gained experience in working in a group setting and getting to brainstorm ideas
Learned advanced marketing and communication techniques by working on marketing projects
Improved time management skills by need to meet certain dates and deadlines.
Batavia Park DistrictCashier
Jun. 2012 - Aug. 2014Developed skills in working with a team and in cooperation with others Handled around $3,000 through daily transactions and made bank deposits Learned the basics of inventory control and budgeting Recorded and kept track of daily sales in admissions and concessions Managed the schedule of 12 employees on a weekly basis Lead the training of new employees for the season
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