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Work Background
iHeartMediaSenior Vice President, Brand Manager
Mar. 2013 - Nov. 2024Toledo, OhioDirected operations for a portfolio of 65 broadcast and digital properties across 13 Ohio & West Virginia markets with full accountability for strategic planning, market forecasting, and long-term growth, driving $40 million of annual revenue in a highly competitive media landscape. • Developed and implemented market-driven strategic plans to enhance brand visibility, increase audience engagement, and maximize profitability, resulting in improved market share in all key demographics.
• Monitored and analyzed performance metrics including Nielsen/Scarborough ratings, revenue forecasts, market research data, and financial reports to refine growth strategies and drive operational improvements.
• Cultivated high-value partnerships with major sports and entertainment organizations (e.g., NCAA, MiLB, NFL, and MLB), securing exclusive promotional opportunities and leading contract negotiations that expanded brand reach and created new revenue streams.
• Led targeted advertising campaigns, leveraging influencer marketing and direct client relationships to increase revenue generation and achieve ROI goals for clients.
• Fostered strong community relationships, driving public service initiatives and maintaining a positive, impactful brand presence in each market.
• Championed AI integration in content workflows, driving operational transformation, reducing costs, and scaling efficiency across all markets.
• Utilized data analytics and trend analysis to guide programming and advertising decisions, aligning content with shifting audience behaviors and emerging media consumption patterns.
• Designed and executed innovative revenue-generating strategies, incorporating on-air promotions, social media campaigns, influencer partnerships, and live events, resulting in measurable growth in market share and client retention.
• Led cross-market operations, facilities management, and staffing strategy, managing 125+ employees in coordination with HR and compliance teams.
iHeartMediaHost & Producer
Jan. 2013 - Nov. 2024Toledo, Ohio Metropolitan Areacontributions to the industry and influential public presence. • Created and produced a daily 3-hour radio show and podcast, capturing an engaged audience of 60,000+ listeners across multiple platforms, covering pop culture, sports, and politics.
• Led all aspects of content development, from ideation to execution, ensuring compelling storytelling and timely, relevant discussions that resonated with a diverse audience.
• Curated and managed guest appearances, interviews, and expert panels, enhancing listener engagement and broadening show appeal.
• Employed predictive analytics to anticipate listener trends and content preferences, resulting in sustained audience growth.
• Cultivated a loyal and growing fan base by consistently delivering high-quality, engaging content that sparked conversations and built a community of listeners.
Entercom CommunicationsDirector of Operations, Programming, & Digital Assets
Jan. 2000 - Sep. 2010Directed operations, marketing and content for three top-ranked, high-revenue brands in the Indianapolis market while contributing to the company’s national programming strategy. • Oversaw annual budgets, expense controls, and long-term revenue forecasting across three major brands, maintaining profitability while extending content operations and regional brand equity.
• Hot AC Format Captain: Led the coordination and execution of programming strategies across 10+ similarly-formatted radio brands, ensuring consistent brand alignment and maximizing audience engagement. • Developed and implemented cross-brand communication strategies, driving increases in total market share, audience ratings, and revenue for the cluster.
• Executive Producer, Smiley Morning Show: Managed all aspects of production for the highly-rated Smiley Morning Show, overseeing content development, talent and performance management, and daily operations.
• Co-Creator, “Your Time with Kim Iverson”: Co-created and launched a syndicated night show that aired across 10+ Entercom-owned brands, growing overall audience and delivering strategic insight to corporate stakeholders on audience trends.
• Produced and promoted major events including Jingle Jam and Uncle Sam Jam (20,000+ attendees annually), corporate sponsorships, and branded experiences like Smiley’s Adult Prom; launched and led the Request-a-thon, raising $5 million+ for Make-A-Wish of Greater Indiana over a decade.
Tralyn BroadcastingEquity Partner, Vice-President of Programming/Operations
Oct. 1996 - Dec. 1998Spearheaded the successful acquisition and launch of four radio stations, overseeing all phases from financing and engineering to programming and operational management. • Led due diligence, regulatory compliance, and risk mitigation during acquisition phase, securing FCC approvals, debt financing, and managing contract negotiations with investors and vendors.
• Drove revenue growth and market share expansion through strategic programming initiatives.
• Directed cross-functional teams across operations, marketing, and content development, optimizing performance and ensuring consistent brand messaging across all channels.
• Negotiated and secured financing for station acquisitions, coordinating with investors and stakeholders to ensure seamless operational transitions and sustainable growth.
• Implemented bold programming strategies that drove a 500% surge in audience ratings during year one, rapidly establishing market leadership.
• Managed full operational P&L and multi-year capital budgets, ensuring efficient resource allocation and cost control while maintaining high quality operations.
• Fostered a collaborative culture, mentoring a team of 20 professionals, and ensuring continuous professional development and alignment with corporate objectives.
• Regularly reported to board-level stakeholders on strategic KPIs, revenue trends, risk assessments, and market opportunities, supporting investor confidence and long-range planning.
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